DNP Groundbreakers: Gabe Cooper, CEO @ Virtuous

As CEO of Virtuous and author of the book Responsive Fundraising, Gabe Cooper is leading the way to create a more personal, unsiloed experience between donors and the organizations they support. Dan's conversation with Gabe will change the way you think about fundraising and the relationship with your donors regardless of whether your non-profit is an institution built on direct mail or a digital-first destination for millennials and Gen-Z. Topics discussed include: What is responsive fundraising?, what your organization can learn from Amazon and NetFlix, how changing consumer trends impact the non-profit sector, forced innovation due to COVID-19, how a responsive fundraising mindset can improve retention, using digital touch points to enhance direct mail, the power of personas, and much more! If you're looking to move past buzzwords and get actionable advice on how personalization, automation, and multi-channel fundraising can improve your program you won't want to miss this groundbreaking discussion with Gabe Cooper. Show Notes: https://www.amazon.com/Responsive-Fundraising-donor-centric-framework-nonprofits/dp/194419472X https://www.virtuouscrm.com/