DNP Groundbreakers: Mark Cross, Sales Director @ GoodUnited

Dan and Mark discuss how GoodUnited is disrupting Facebook fundraising with their programmatic approach to gratitude and engagement. Mark also shares a 101 overview of Facebook fundraising and explains why its just a modern spin on proven fundraising techniques. Finally, they breakdown GoodUnited’s innovative use of Facebook Messenger and how it can be used to engage prospects, acquire new donors (that can’t be found elsewhere), and add value to existing donors which were acquired from other channels. This interview was recorded before the COVID-19 pandemic but it’s topics are more relevant than ever with the sector’s renewed focus on donor engagement, nimbleness, and multi-channel unsiloed communication.