DNP QuickTake #8 - Look past the ROI to the LTV

What this episode covers

Dan breaks down why nonprofits might be hurting their retention rates by focusing too much on the return on investment (ROI) from their prospecting program. Instead, he suggests using lifetime value (LTV) as the primary metric to determine the health of your program. Finally, he provides some actionable tips for how your organization can transition to an LTV mindset.

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Frequently Asked Questions

How long is this episode of Dynamic Nonprofits?

This episode is 11 minutes long.

When was this Dynamic Nonprofits episode published?

This episode was published on December 12, 2019.

What is this episode about?

Dan breaks down why nonprofits might be hurting their retention rates by focusing too much on the return on investment (ROI) from their prospecting program. Instead, he suggests using lifetime value (LTV) as the primary metric to determine the...

Can I download this Dynamic Nonprofits episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.