Do AI Platforms Need To Do Traditional Marketing?

The conversation explores why big AI platforms like OpenAI and MidJourney have not done any significant marketing yet. The hosts discuss the reasons behind this, including the reliance on customer advocacy, the focus on product development, and the potential risks of rapid growth. They also highlight the effectiveness of below-the-line marketing strategies, such as product watermarking and influencer marketing. The conversation concludes by suggesting that the role of marketers may change as AI platforms prioritize product-led marketing approaches.   Takeaways Big AI platforms like OpenAI and MidJourney have not engaged in significant marketing campaigns. Customer advocacy and word-of-mouth have played a crucial role in the growth of these platforms. Below-the-line marketing strategies, such as product watermarking and influencer marketing, have been effective for AI platforms. The focus on product development and the potential risks of rapid growth may have deterred AI platforms from extensive marketing efforts. The role of marketers may change as AI platforms prioritize product-led marketing approaches.