Do Brands With Purpose Really Manage To Shift Perception?
from The Overthinkers Hosted by Lynette Wong & Shann Biglione
Purpose (the "making society better" kind) has been hailed as a great booster for business. While the practice is likely valuable, do we really see difference between brands that have a strong purpose and those that do not? In this episode, we talk about the way purpose influences reputation, perception, and maybe business results.
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This episode is 20 minutes long.
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This episode was published on March 28, 2022.
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