Do Franchises Still Need Operations Manuals in 2026? | The Franchise Marketing Show with Louise Harris

In this episode of The Franchise Marketing Show, we’re joined by Louise Harris to talk all things franchising, systems, and the future of operations manuals.Louise shares her journey through franchising and explains why strong operational foundations are critical for scalable, sustainable franchise brands. We dig into what makes a great operations manual, where many brands go wrong, and how manuals need to evolve to support modern franchisees.We also explore:Why operations manuals are more than just documentsHow clear systems build trust with franchiseesThe balance between structure and flexibilityHow technology is changing the way franchise operations are documentedWhat the future of operations manuals looks like for growing franchise networksWhether you’re a franchisor, franchisee, or working in franchise operations, this conversation offers practical insight into building clarity, consistency, and confidence across your network.Coconut Marketing (The Franchise Marketing Company) – franchise marketing experts who also produce The Franchise Marketing Show:https://coconut.marketing/Louise Harris on LinkedIn – professional profile for Louise Harris (Qualified Franchise Professional and operations specialist):https://www.linkedin.com/in/louise-harris-67302782Filmed at Red Book Productions Studio: https://redbookproductions.co.uk/studio-2/If you found this episode useful, don’t forget to like, subscribe, and share it with someone in franchising who needs to hear it.