EPISODE · Oct 22, 2022 · 8 MIN
Do half of new books really sell fewer than twelve copies?
from More or Less · host BBC Radio 4
A US government lawyer recently caused a stir in the publishing world when he said during a high profile legal trial that half of all new trade titles – books aimed at a general audience - sell a dozen copies or less. Tim Harford investigates with the help of Kristen McLean from the NPD Books group.Presenter: Tim Harford Producers: Octavia Woodward, Jon Bithrey Editor: Emma Rippon Production Coordinator: Jacqui Johnson Sound Engineer: Graham Puddifoot (Image: Stack of books on display at the bookstore: bitterfly/Getty)
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Do half of new books really sell fewer than twelve copies?
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