Do I Have to Put My Real Physical Address in My Email to be CAN-SPAM Compliant or Can I Use a P.O. Box? (Season 2 Episode 56)

Exactly what is a CAN-SPAM physical address? The CAN-SPAM Act, which is the U.S.’ Federal email marketing law, requires that you include your physical mailing address in each and every bulk mailing, such as an email newsletter, email marketing, or other email to a mailing list. For some reason this requirement confuses people – maybe because it’s so straight-forward, and people are used to complex, convoluted, and contradictory (the Three Cs of legislative drafting) language when it comes to the law. So what exactly does this mean in the context of CAN-SPAM? Prefer to read it instead of listen to it?  Do that here: https://www.isipp.com/blog/do-i-have-to-put-my-real-physical-address-in-my-emails-to-be-can-spam-compliant-can-i-use-a-po-box/ The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com