Do Looks Matter in Becoming a Sales Superstar?

Today’s topic is probably the least talked about in public but the most thought about subject my company hears when we individually meet with small business owners and salespeople. No. Sales professionals do not start consultations with “my looks are stopping me from being successful”. But when consultative sessions go deeper into how salespeople think about being in sales, the subject of looks indirectly are discussed. I say indirectly because all intense conversations about sales are about finding new clients. In fact, selling is mostly about finding new clients. If sales did not have the prospecting variable most salespeople struggle with, everyone would want to work in the sales industry.