Do These Simple Things When Creating Video Content, With Zachary Foust- Ep 98

Do These Simple Things When Creating Video Content, With Zachary Foust How do you gain attention effectively on videos? On this week’s episode of the Social Genius podcast, there is another incredible speaker from The Taste Of Social Con Virtual Event. He shares great ideas for creating content, how to develop hooks, and how to simply solve problems for your followers. Tune in! Episode Highlights: Jeff introduces Zachary Foust, who is an independent realtor in Delaware. Tristan asks Zach what he is focusing on for 2023 when it comes to Social Media. As real estate agents, you may think you just need to follow the trends on Reels or TikTok but there are other aspects that you need to follow that up with; Zachary reviews some systems around content. Zach says Facebook has been consistently getting more organic reach. What about YouTube Shorts? Zach shares how he and his team are really kicking it up a notch there. How can you not have an entire staff to create a bunch of content?  “A lot of people want to hear about homes”, Zach says.  Why do videos go viral? What is important right now to focus on that is already gaining attention and you can jump on board with? Zach says the first thing he is looking at the hook. Where is your competition? You have to play the game and understand that you’re up against the attention grabbing mechanisms. Zach shares some examples of people who are doing a good job using trends that are working elsewhere and giving them a real estate business. Everybody's good at different things. You need to put yourself at your highest and best use. Tristan asks Zach how he comes up with his hooks. He talks about what makes up agood hook in general. How do you consistently stay on Social without getting sucked in? Zach also warns against trying to just make one thing work. He also says don’t assume you’re just not doing anything good when you may not have reached the right people yet. Do you find priority in making time for content?  Jeff talks about how they study  YouTube trends because that is the driver on video trends. You have to be changing the look of your videos throughout or you will lose people. Zach agrees that if you’re just rambling for 15 seconds you’re gone. “There are great storytellers, too”, Tristan says. Zach adds advice for a hook structure in that regard. Zach talks about the psychology behind numbers and having some sort of expectation of what consumers are going to get. Exactly What To Say is one of the books Zach has read multiple times. He shares a few others that have been key for him. Zach reviews Frame Rate and how he uses it. What is the main point of the post and what is the success metric for that? If you know the consumer's intention, you can get their attention.      Resources Mentioned: Business Video School: https://www.bizvideoschool.com/ Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/     Zachary Foust: Facebook: https://www.facebook.com/profile.php?id=100009690497109  Instagram: https://www.instagram.com/zachary.loft/  LinkedIn: https://www.linkedin.com/in/zachary-foust-loft/  TikTok: https://www.TikTok.com/@zacharyloft? YouTube: https://www.youtube.com/channel/UCluiO_VhqVk84zfmX9s_eKg  Twitter: https://twitter.com/ZacharyLoft  Website: https://linktr.ee/zacharyloft  Spotify: https://open.spotify.com/show/01SPZKZMlcmjShrETfHnEt?si=vzsZdLr7T6-D4AgdpVLPPA&nd=