Do You Have Guts?

EPISODE · Nov 12, 2006 · 1 MIN

Do You Have Guts?

from Copy That Sells Podcast · host Edward Santosh

This is a podcast for those who don't have the time to sit thru a 53 minute pitchfest. The idea I am giving you on today's podcast can double your sales & quintuple your profits starting in just 15 minutes from now. Interested? I thought so. Let's say you sell your course for $97 + $9.95 for shipping. Or say, you sell a digital download for $97. Now I want you to do this. Next time some one is ready to buy, tell her: "Pay me the shipping cost, I'll send it to you. Read it. Devour it. Apply it for the next 30 days. If you are not satisfied, send it back. Not a problem." If you sell a digital download, here's what you should say: "Pay me a measly $1. Download it, Apply it and if not satisfied, tell me. I'll give the dollar back. Not a problem. Love doing business with you" So what is my outrageous offer for the day: "I charge $4997 for a sales letter. For the first 3 who raise their hand, I will do it for $2497" and when I beat your current control, you pay me the rest" How's that for an offer? Now, do you have the guts to do it? This is Edward Santosh your friendly neighborhood copywriter & marketing consultant signing off for the day. See you tomorrow.

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Do You Have Guts?

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