EPISODE · Jul 12, 2020 · 11 MIN
Do You Know Anything About Marketing?
from Business Problems Solved Podcast · host Lee Houghton
When was the last time you read something, or learned something, about marketing? Marketing is something that we all need to know more about, and yet many of us don’t spend the time developing this vital business skill. In this week’s show, Lee talks about why it matters so much, and how you can follow the advice of an ancient philosopher in order to make your marketing strategy more dynamic. KEY TAKEAWAYS The principles of Aristotle’s Pyramid Of Persuasion is still being used by marketers today: Logos - Appealing to logic Pathos - Appealing to emotions Ethos - Appealing to a sense of trust In marketing, we must try to get people to feel something whenever we can. We are trying to appeal to the universal in humanity. In order to get to where we want to be, we need to create allies, communicate effectively, and overcome the objections that people have in what you are trying to achieve. BEST MOMENTS ‘We’re trying to market a way of making today better than yesterday’ ‘I thought these sounded like the Three Musketeers!’ ‘The difference between being good and being great is getting people to feel something’ VALUABLE RESOURCES Business Problems Solved Podcast ABOUT THE HOST For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses. In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material. Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker. CONTACT METHOD You can contact Lee Houghton on 07813342194 [email protected] https://www.linkedin.com/in/lhoughton/
What this episode covers
When was the last time you read something, or learned something, about marketing? Marketing is something that we all need to know more about, and yet many of us don’t spend the time developing this vital business skill. In this week’s show, Lee talks about why it matters so much, and how you can follow the advice of an ancient philosopher in order to make your marketing strategy more dynamic. KEY TAKEAWAYS The principles of Aristotle’s Pyramid Of Persuasion is still being used by marketers today: Logos - Appealing to logic Pathos - Appealing to emotions Ethos - Appealing to a sense of trust In marketing, we must try to get people to feel something whenever we can. We are trying to appeal to the universal in humanity. In order to get to where we want to be, we need to create allies, communicate effectively, and overcome the objections that people have in what you are trying to achieve. BEST MOMENTS ‘We’re trying to market a way of making today better than yesterday’ ‘I thought these sounded like the Three Musketeers!’ ‘The difference between being good and being great is getting people to feel something’ VALUABLE RESOURCES Business Problems Solved Podcast ABOUT THE HOST For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses. In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material. Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker. CONTACT METHOD You can contact Lee Houghton on 07813342194 [email protected] https://www.linkedin.com/in/lhoughton/
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Do You Know Anything About Marketing?
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