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Do You Need to Warm Up a New Ad Account?

EPISODE · Apr 15, 2026 · 3 MIN

Do You Need to Warm Up a New Ad Account?

from The Pubcast with Jon Loomer

Today's question is about whether a brand new ad account, Facebook page, and pixel need any special treatment before running sales campaigns. Conventional wisdom says to build followers first, run awareness campaigns, or season the pixel with top-of-funnel activity. Jon explains why these recommendations are nonsense and often counterproductive, how building low-quality engagement early can poison your remarketing audiences, and why optimizing for purchases or leads from day one is the fastest path to real results. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.

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Do You Need to Warm Up a New Ad Account?

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