Do You Really Need Video for Your Podcast to Succeed?

You’re a new podcaster wanting to put yourself in the best position to succeed right away. Or you’re an established host who is looking to stay relevant or gain more success. And you’re seeing this phenomenon that has you asking yourself, “Should I be doing that?”That phenomenon is video. It feels like everything online these days has video attached to it somehow. Sure, some of the most popular websites and social media platforms are all about video. But you also see video ads pop up all the time now when visiting websites, and more podcasters use video as a (if not the main) way to release their episodes.So if, in noticing all this, you’ve wondered whether you too should be using video for your audio podcast in some capacity, you’re not alone. In fact, this question has come up for our private podcast, but it’s so prevalent that I’m bringing it here to the main show, too.In this episode of The More Profitable Podcast, you’ll learn the pros and cons of using video content in your audio podcast and a simple way to start adding it if you'd like. I’ll also cover the flip side and reveal the pros and cons of sticking with audio only.2:40 - The energy surrounding the question of whether or not to add video to your audio podcast7:02 - The pros and cons of incorporating video content into your podcast12:42 - The pros and cons of an audio-only podcast17:06 - A recommendation if you want to look at adding a video component to your showMentioned in Do You Really Need Video for Your Podcast to Succeed?Podcast Strategy IntensivePodcast ProductionPodcasting AMA with Uncommonly MoreThe Podcast Newsroom3 Ways to Repurpose Your Old Content This QuarterNavigating Imperfection With the 20 Shitty Episode ExperimentSend Stacey a TextSupport the show