Do You Understand What People Actually Want with Clive Enever (Captain)

I recently interviewed Clive Enever, and this conversation goes straight to the heart of why so many coaches struggle to get clients, even when they’re good at what they do. Clive has been in business and coaching for over 30 years, and what he shared about sales, identity, and “ideal clients” is not what most coaches are being taught. We talked about why demographics don’t define your ideal client, what sales actually is (hint: it’s not persuasion), and how misunderstanding your client’s real needs is what’s quietly killing your conversions. If you’ve ever felt uncomfortable selling, unsure who your work is really for, or frustrated that your marketing isn’t landing, this episode will give you a completely different way to look at your business. Guest Bio Clive Enever isn't just a business strategist, coach, and mentor; he's a seasoned entrepreneur with over 30 years of experience navigating the highs and lows of the business world. He understands the unique challenges faced by small and medium businesses (SMBs) because he's been there himself. Previously holding senior roles in Telecommunications, Retail, and Property, Clive brings a wealth of industry knowledge to the table. Now, he leverages his expertise and proven strategies to help entrepreneurs and business owners like you achieve their goals. Clive doesn't believe in a one-size-fits-all approach. He gets to know your individual needs, whether you're seeking increased profits, a better work-life balance, or less stress. Combining his friendly demeanor with sharp insights, he uses humour and his extensive knowledge to guide you towards success. Links + CTA https://www.enevergroup.com.au/strategy/       https://www.linkedin.com/in/cliveenever https://www.facebook.com/clive.enever   Listen to the Raving Coaches Podcast: Spotify: https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b Apple: https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023