Does Google Hate SEO?

In this first episode of the Engaging Marketeer podcast, I address the proverbial elephant in the digital marketing room – does Google hate SEO? Google hating SEO is something I’ve heard many times over the years, from people ranging from business owners to SEO experts. But is it true? Does Google really hate SEO? If you perform SEO on your website, are you risking irking the almighty Google and being hit with a penalty? The short answer is yes, and no. Yes – Google does hate the sort of SEO that unethical, dodgy people use to gain an unfair advantage and cheat their way to the top of Google’s rankings. Over the many years I have been in this industry (since the last Century no less) I have seen ‘get rankings quick’ scheme after ‘get rankings quick’ scheme come and go. Each time a new method to con Google and get a website ranked when better websites were more deserving would work for a short while, and then be found out. In this podcast I explain some of those, what happened and why they don’t work. The other answer is No – Google does not hate SEO as it’s essential to help Google to index the content on a website, and present it to the user when they search for it. This means the user is happy, and they’ll continue to use Google. Google is happy, because they retain users and continue to make billions of dollars in ad revenue. SEO, done the right way, helps Google make billions of dollars in ad revenue. But what is the right way, and what is the wrong way? I go into that during the podcast. Watch this episode on YouTube https://www.youtube.com/watch?v=ORWi_SfyQUE About your host: https://www.linkedin.com/in/darrenjamieson/ https://engagingmarketeer.com https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.