Does Manual Bidding Actually Work?

Today's question is about using manual bidding like cost caps to control costs while scaling budget when campaigns perform well. By default, Meta tries to get the most results while spending your entire budget, which means a mix of auction costs. Jon explains why setting manual bid controls usually leads to inconsistent delivery and questionable quality, how it might restrict you to low-quality placements, and why outsmarting the algorithm rarely works. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.