Does user-generated content have a role in B2B marketing?
from Death to the Corporate Video Hosted by Guy Bauer, Hope Morley, Tory Merritt
When Lady Gaga released her newest music video for Stupid Love “shot on iPhone,” the Umault team started thinking about the role of user-generated video in marketing. I personally live by the motto “If it’s good enough for Gaga, then it’s good enough for me,” but that’s probably not true for all brands as well. However, user-generated and self-taped content does have a role in the current media landscape, especially in times when shooting a live-action production isn’t an option. Listen to the episode or check us out on YouTube to learn: Why the camera — iPhone or film — is only one tool in the filmmaker’s toolkit, and how a professional can adjust to fit the limitations of the tool That every medium sends a message, and what messages you send by using iPhone, webcams or other self-taped options What considerations brands should make when thinking of both short and long-term content strategies in the current climate What the most important consideration for all content should be (Ok fine I’ll just tell you this one: It’s having a good message that’s worth saying, regardless of what medium you choose to present it.) For more, visit our website at https://umault.com/insights/
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What this episode covers
When Lady Gaga released her newest music video for Stupid Love “shot on iPhone,” the Umault team started thinking about the role of user-generated video in marketing. I personally live by the motto “If it’s good enough for Gaga, then it’s good enough for me,” but that’s probably not true for all brands as well. However, user-generated and self-taped content does have a role in the current media landscape, especially in times when shooting a live-action production isn’t an option.
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