Death to the Corporate Video
by Guy Bauer
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
Episodes
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Why I spent half a million dollars on brand
Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner. In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its...
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How to get leads now (2026 edition)
If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why…
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Stop trying so hard
Videos mentioned in this podcast: Oransi Googleheimer
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One year after Veo 3: Here’s what I actually think about AI video
A year after Veo 3 changed the video world, what’s actually happened? In this episode of Death to the Corporate Video, Guy Bauer breaks down where AI video stands today - from rapidly improving quality to why AI performances still feel strangely “non-human.” Guy shares his thoughts on: Why AI…
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Make it clear or don’t make it
Most marketers think they have a creative problem. They don’t. They have a clarity problem. In this episode of Death to the Corporate Video, Guy talks about why clarity is the single most important - and most overlooked - ingredient in effective video ads. Borrowing from Dave Ramsey (“to be…
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4 B2B video ad trends for 2026
In this episode of Death to the Corporate Video, Guy Bauer breaks down four major B2B video trends shaping 2026, and what they actually mean for marketers trying to stand out. From the rise of AI-written scripts (and why they’re making everything feel painfully average) to the explosion of...
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We're making a movie!
Guy Bauer shares why he stepped away from client work to make his first feature film - and how breaking big projects into small tasks makes the impossible doable.
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Why Umault's work works
For our 100th episode, host Guy Bauer shares the real secret behind Umault’s best work - a lesson sparked by a surprising message from Ann Handley. Instead of starting with strategy or “what works,” great B2B creative begins with three things: joy, experimentation, and fearless truth-telling. In...
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What is your brand fighting against?
Takeaways Defining a clear, specific “enemy” sharpens your brand, your briefs, and your creative. Don’t fight the generic category problem; fight the quality or approach that sets you apart. Your chosen enemy naturally filters in the right customers and filters out the wrong ones. Try it now…
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The biggest lesson I've learned about marketing
In this episode, Guy Bauer, founder and creative director of Umault, shares the single biggest lesson he’s learned about marketing: never stop. Through analogies ranging from hand-pumped water wells to Top Gun, Guy explains why consistency matters more than perfection, why most marketing efforts...
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5 things to know before making an AI video ad
AI video ads are here, but are they ready for prime time? In this episode of Death to the Corporate Video, Umault founder and creative director Guy Bauer shares the five things you need to know before diving in. From the murky legal landscape, to the limits of what AI actually solves, to the...
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The best b2b video ads have these three things
In this episode, Guy Bauer — founder and creative director of Umault — breaks down the three essential ingredients that make B2B video ads actually work. Guy kicks things off with an exciting personal update: he’s making his first feature film, documenting the journey on YouTube under the…
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How B2B Video Marketing Is Changing in 2025 (And What to Do About It)
In this episode of Death to the Corporate Video, Guy Bauer, founder and creative director of Umault, breaks down the three biggest shifts shaping B2B video marketing in 2025: -The Liquid Death-ification of B2B – Everyone wants to be the next Jester Brand like Liquid Death or Duolingo, but should...
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Entertaining your audience is no longer optional
AI-powered video tools have made glossy production values a commodity, so what’s left to set your brand apart? In this punchy episode, host Guy Bauer (founder & creative director of Umault) serves up a hard truth: entertaining your audience is now non-negotiable. Guy unpacks how next-gen…
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Why B2B marketers need AI — and a firm hand on the wheel
Guy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu
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Go with your gut (yes, even in B2B)
Is there a formula for creativity? Should you be A/B testing your way to brilliance? Or should you… just trust your gut? In this episode, Guy Bauer, founder and creative director of Umault, takes us on a winding (and delightfully unfiltered) journey through the unpredictable world of creativity....
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Why you should invest in creative B2B video ads
1. Introduction (00:00 – 00:00:22) Guy welcomes listeners back to the podcast, “Death to the Corporate Video.” A quick note on Chicago’s unpredictable spring weather, jumping from 70° to snow in a week. 2. The “like” challenge (00:00:23 – 00:00:50) Guy shares his personal goal to reduce the…
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Six ways to raise your chances of going viral
Focus Your Attention on One Channel Pick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.). Funnel all traffic—emails, social shares—through that single post for maximum algorithm impact. Mention or Message Influencers Research a list of relevant influencers...
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How to NOT be funny
Key Takeaways Originality over “safe jokes.” Recycled humor feels stale and won’t get shared. Take risks to stand out. Uncertainty is a part of creativity—lean into it for bigger payoffs. Avoid forced funny faces and clichés. True comedic impact comes from authenticity and fresh perspectives....
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How to go from corporate to captivating
Key Takeaways Incremental Creativity You can’t jump from a “zero-risk” corporate video to an ultra-creative ad overnight. Start with small creative experiments to help your stakeholders get comfortable with new ideas. Big Brand vs. Challenger Mindset Larger organizations often have more to lose,...
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Your Competitors All Sound the Same (Here's How to Be Different)
Show Notes: Opening & New Year's Resolution (0:00) Guy's resolution to be more socially proactive with friends Choosing achievable resolutions over typical ones Main Topic: The B2B Marketing Mistake (1:36) Why focusing solely on product differentiation falls short The reality of product…
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The 5 ingredients of a great B2B ad
Key Takeaways: Storytelling is King: A compelling narrative with conflict keeps viewers engaged. Authentic Performances: Great acting brings the story to life and makes it believable. Realistic Dialogue: Writing that mimics natural speech enhances relatability. Visual Excellence: Aesthetically...
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Unlocking the power of story
Show Notes: Introduction to Chris LeClerc and his company, Territory6 (0:00) The meaning behind the name "Territory6" and its connection to storytelling (1:30) Discussion on the simplicity and power of storytelling in marketing (3:45) The importance of visual storytelling and showing vs. telling...
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If you must make a corporate video...
Here are the 5 tips for making an obligatory corporate video feel less cringeworthy: Get out of the office for interviews Shoot outside or in interesting locations, not just stale office settings Frame shots creatively, not typical corporate talking heads= Never use stock footage Plan ahead and...
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The most critical moment for your B2B video ad
In this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards, production, or editing - but rather successfully getting buy-in on the script draft itself. Guy...
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When it works, keep doing it
Don't get bored or try to be too creative if your current formula is driving results. Key Points: Umault received a comment pointing out their frequent use of movie trailer parody videos, suggesting they had become formulaic Initially, Guy wondered if they were overusing that concept, but…
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Market to the human source code, not the trendy operating system
Tired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python connects by satirizing eternal experiences, while...
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The fake podcast interview tactic has to stop
In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects. Join us as we take a stand against this marketing...
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Your project will fail without this person
We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team. Learn more about Guy at umault.com
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Effective marketing is a lot simpler than you think
Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it. Learn more about Umault at umault.com
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Three ways to get stakeholders to approve creative
We don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience. Like nurturing houseplants, it's a skill developed over time. This episode is not just about getting approval but strategically guiding choices, redefining risks, and smartly...
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How creativity is driving our growth
Join Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of storytelling. Discover how unconventional ideas can...
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How to get leads…now
Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel...
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The secret of Umault’s marketing
Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the...
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Your audience is not boring
Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators,...
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Stop being so dang strategic
This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world. Guy dissects the unexpected viral success…
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No one wants to watch ads
If you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article. No matter how many millions are poured into producing that Acura ad, we are inclined to skip it if it interrupts our favorite...
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The most important rule to know before making a B2B video ad
What’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible. Additional discussions include what to…
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6 B2B video ad problems you aren’t worrying about — but should
A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful. 6 things that B2B marketers should start worrying about How much money you have budgeted for paid media. The...
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6 tips to make your B2B video cool
We’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort. In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to…
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Project breakdown: It’s time for Slingshot
Today we are taking an idea from a listener and breaking down a recent project. We’ll get into the good, the bad, and the lunch recommendation. Before listening, please watch our spot “It’s time for Slingshot.” In this episode, we’ll unpack: Who the client is and what they came to us for What our...
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Super Bowl commercial roundup 2023
The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year). In this episode of “Death to the Corporate Video,” Guy and Hope discuss the B2B entries in the 2023 Super Bowl…
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5 B2B marketing myths to bust in 2023
There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave these myths in the past. 5 B2B marketing myths (that need to die) In order to be relevant, you…
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6 tips to get the most out of your B2B video marketing budget in 2023
As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budget How to get the most out of your B2B video marketing...
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6 B2B video ad trends for 2023
Top B2B video marketing trends for 2023 Corporate video will continue to die. B2B companies will launch their own streaming networks for video content distribution. B2B marketers will embrace more humor in their video ads. B2B companies will explore new channels for distributing video ads,...
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5 things to know before starting a B2B video ad project
When starting a new project of any kind, unrealistic expectations are the quickest way to guarantee failure. Since many B2B companies are new to creating video ads, this episode will provide the realistic expectations that you should have going into a new video ad project. Top 5 realistic...
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How to make a game-changing B2B video ad
In this episode of “Death to the Corporate Video,” we’re spilling our biggest secret: how to make a game-changing video ad for your B2B brand. The process doesn’t start with a video shoot, and it doesn’t even start with coming up with an idea. The way to make a video ad that will be most…
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5 realistic expectations you need for your B2B audience
When releasing marketing videos, especially in B2B, we all need to have realistic expectations of our audience. They are generally not approaching your video with the same mindset that you are. Keeping these realistic expectations in the back of your mind as you create content will help you make...
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How to overcome fear of failure in marketing
The website needs to be updated. The product isn’t ready. Leadership wants to wait until Q2. What excuses have you heard or made for why a video or marketing campaign wasn’t launched? In this episode we discuss the root of why many marketers hold on to completed projects (hint: it’s fear of...
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The biggest mistake marketers make when starting a creative project
When starting a new creative project, marketers may worry about making a mistake by overpaying or choosing the wrong agency. However, the biggest mistake that we see clients making has nothing to do with the RFP. The biggest mistake is when clients start a new creative project with the final idea...
About this show
Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer of Umault, a boutique video ad agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at umault.com.
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