Does Video-Game Marketing Really Work? [Mailbag]

from Triple Click · host Kirk Hamilton, Maddy Myers, Jason Schreier

Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more. One More Thing: Kirk: Mixtape Maddy: Knotwords Jason: Planet Money LINKS: Kirk’s essay about Mixtape, and the YouTube video version https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/ Garbage Day’s most recent article on modern marketing firms, social astroturfing, Geese, and that whole mess Marketing The Roottrees Are Dead Help support this show and unlock bonus content! Become a member at https://maximumfun.org/jointripleclick🚀  SUPPORT TRIPLE CLICK:Join Maximum Fun | Buy TC Merch💬 JOIN THE TRIPLE CLICK DISCORD🎮 Triple Click Ethics Policy📱 SOCIALS | @tripleclickpodInstagram | YouTube | TikTok | Twitch

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Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more.

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Does Video-Game Marketing Really Work? [Mailbag]

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This episode was published on May 21, 2026.

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