Does your podcast need video? episode artwork

EPISODE · Jul 28, 2026 · 6 MIN

Does your podcast need video?

from Too Long Didn't Listen

Do podcasts need video? The internet has an opinion.We asked five podcasters, producers and editors whether video is essential for podcast success, or whether audio is still enough.In this episode of Too Long Didn't Listen, five podcast creators share their take on one of podcasting's biggest debates. Some believe video is invaluable for discoverability and social media. Others argue it should only exist when it genuinely improves the experience, not because an algorithm says so.Not everyone agrees, though. One guest compares podcast video to a music video: great when it adds something, unnecessary when it doesn't. Another reminds us that many podcast listeners are driving, cooking or cleaning, making audio the format that matters most. Whether you're launching your first show or deciding if video is worth the investment, this episode will help you make the right decision for your podcast.Chapters:00:00 - Intro00:35 - Abi McNeil (Podcast Producer)01:27 - Kevyah Cardoso (Narrative Podcast Producer & Director at SomeSay)02:34 - Katie Stokes (Host of Floating Space & Freelance Audio Producer)03:57 - Adrian Bradley (Freelance Podcast Producer & Consultant)04:26 - Candace Wilson (Founder of Your Podcast Producer Limited)05:17 - OutroGuests:Abi McNeil – Podcast ProducerKevyah Cardoso – Narrative Podcast Producer & Director at SomeSayKatie Stokes – Host of Floating Space & Freelance Audio ProducerAdrian Bradley – Freelance Podcast Producer & Consultant https://www.linkedin.com/in/adrian-bradley-5b8b1779/Candace Wilson – Founder of Your Podcast Producer LimitedIn This Episode:Does a podcast really need video?When video helps podcast discoverabilityWhy social clips matter more than full video episodesThe extra cost and work involved in video podcastsWhen audio is still the better formatHow to decide if video is right for your audienceAbout The Show:Too Long Didn't Listen is a short-form podcast where five podcasters answer one big podcasting question in 60 seconds each. Every episode features practical podcasting advice, podcast production tips and insights from experienced podcast creators.Produced by Dubble Audio: https://www.dubbleaudio.com/Hosted by Josh Craggs.Follow & ContactInstagram: @dubbleaudio @toolongdidntlistenLinkedIn: Dubble Audio

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