Doing Good Is Good Business | B Corps 101 with Nathan Stuck

Ever wondered if doing good can actually grow your business? Nathan Stuck proves it's not only possible—it's the future of work. In this kickoff to the CultureCon Podcast, Nick and Zach welcome their first-ever guest: Nathan Stuck. purpose-driven leader, TEDx speaker, author, and founder of Profitable Purpose Consulting. He breaks down what B Corp certification really means (hint: it's more than a sticker on your packaging 🏷️), why employee volunteer hours matter, and how brands can walk the tightrope between impact and authenticity. Whether you're B-curious or already in the community, Nathan brings the insight, laughs, and straight-up strategy to help you rethink what success really looks like. 🎯   Additional Resources: Connect with Nathan on LinkedIn Learn more about Profitable Purpose Consulting CultureCon 2025 Connect with Zach on LinkedIn Connect with Nick on LinkedIn Learn more about CultureCon Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: B Corp certification boosts brand, talent, and impact. Align purpose with business strengths for real change. True transformation takes long-term commitment. Impact storytelling should highlight others, not hype.