Doing the Fandango: Bundesliga's new US deals

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new US broadcaster for the Bundesliga.THE NEWSROOM: Hyundai is poised to become the latest blue-chip brand to sponsor the Uefa Champions League, ECB avoids betting embarrassment as The Hundred shirt sponsorships are finalised and fines for 'parasitic' ambush marketing in Italy at the Winter Olympics.INSIDE THE DEAL: Joseph Perry analyses the Bundesliga's US rights gamble, a deal that increases its cable exposure but sees the bulk of matches streamed on a ticketing platform making its first foray into sports broadcasting.AOB: On the ground in Glasgow as the scaled-back 2026 Commonwealth Games begin, Under Armour has last laugh over pink boots and a Turkish shooter doppelganger. Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube. Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. Co-hosts: Jonathan Rest, Martin RossContributor: Joseph PerryEditor: Matthew StoreySources:1 TV records fall as La Roja earns second star2 EXCLUSIVE: Hyundai in, Just Eat out for UCL3 Milan-Cortina ‘parasitic’ marketers fined €2.5m4 The Hundred fills shirt sponsor slots at 11th hour5 Bundesliga rolls the dice with Versant, Telemundo6 TV deals for Glasgow 2026 in Apac, Caribbean, Africa7 Cost-cutting keeps Commonwealth Games alive8 Ticket sales ‘on track’ for ‘on budget’ Glasgow 2026 Hosted on Acast. See acast.com/privacy for more information.