Domenic Venuto on Building the AI-Native Agency from the Inside Out

Adam sits down with Domenic Venuto, Chief Product and Data Officer at Horizon Media, to unpack how a career across agencies, publishers, ad tech, and finance shaped his approach to product, data, and transformation. Domenic explains why Horizon’s independent culture and human-first leadership pulled him back to agency life—and how the Blu Platform is using AI to democratize data, accelerate strategy, and deepen client partnerships beyond media execution. Highlights: How “quarter turns” across the industry built a full-stack leadership perspective Why Horizon’s independence enables faster, more personal client relationships Blu Platform decoded: AI-native data, identity, and strategy in one ecosystem How AI shifts agencies from media delivery to business problem-solving The leadership principle of “be interested and be interesting.”