Domino's Loyalty Program Success Story

from Restaurant Growth Hub by Foodcus · host Foodcus

Domino’s – Piece of the Pie RewardsProgram: Points for every $10 spent; 60 = free pizzaSuccess Story:Drove consistent growth in digital orders.In 2019, even gave points for any pizza purchase (even competitors') for app engagement.Led to 1M+ app downloads in a month during that campaign.Lesson: Loyalty combined with bold marketing can grab attention and app installs.

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This episode was published on May 2, 2025.

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