Don Giordano: Fighting Hidden Credit Card Fees with Merchant Advocate

In this eye-opening episode of Grit Won't Quit, host Tom Mirabella sits down with Don Giordano, a key team member at Merchant Advocate—a company dedicated to saving businesses millions by slashing hidden credit card processing fees. With over $300 million already saved for clients, Don shares his journey from the restaurant industry to becoming a champion for financial transparency in the credit card processing world. Tom and Don dive into the shocking truth: 75% of businesses overpay on credit card fees, often without even realizing it. Don explains how Merchant Advocate audits existing processing statements (no switching required!) to expose inflated rates, hidden charges, and industry tricks designed to keep businesses in the dark. They also tackle pressing topics like regulations around passing fees to customers, the importance of financial transparency, and why educating business owners is critical to leveling the playing field. With six years of experience at Merchant Advocate, Don brings a wealth of knowledge and a passion for helping businesses save money. Whether you're a small business owner, entrepreneur, or just tired of seeing hard-earned profits vanish into fees, this episode is packed with actionable insights. Learn how Don's grit, dedication to fairness, and love for helping others are transforming the credit card processing landscape—one audit at a time.