Don’t Cut Your Marketing Budget! (Seriously)

Right now is one of the all-time worst moments to slash your marketing spend. Instead, adjust your marketing strategies to reflect your leadership and contribution to helping others.In this episode of B2B Tech Talk, we spoke with Cheryl Cook, SVP of Global Channel at Dell, and Jen Anaya, SVP of Global Marketing at Ingram Micro, about adjusting marketing strategies for today.You’ll also learn about:Why channel partners shouldn’t cut marketing, eitherHow to adjust marketing to the current environmentWhat’s changed about CX in the last several monthsBeing purposeful about giving back“We allow the customer to lead us … and pivot to much more value proposition around outcomes.” — Cheryl CookConnect at imaginenext.ingrammicro.com or via your partner rep.To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalkListen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.