Don't focus solely on decision makers

What this episode covers

In this episode, Joseph Lewin chats with Sam Kuehnle, VP of Demand Generations at Refine Labs. The conversation focuses on shifting marketing focus from decision makers only to internal and external influencers. Find Sam on LinkedIn: https://www.linkedin.com/in/samkuehnle/ Learn about Refine Labs: https://www.refinelabs.com/

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Frequently Asked Questions

How long is this episode of B2B On Air?

This episode is 48 minutes long.

When was this B2B On Air episode published?

This episode was published on September 13, 2022.

What is this episode about?

In this episode, Joseph Lewin chats with Sam Kuehnle, VP of Demand Generations at Refine Labs. The conversation focuses on shifting marketing focus from decision makers only to internal and external influencers. Find Sam on LinkedIn:...

Can I download this B2B On Air episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.