Don’t Follow the Leaders (GWTW843) episode artwork

EPISODE · Aug 21, 2025 · 8 MIN

Don’t Follow the Leaders (GWTW843)

from Getting Work To Work

As a podcaster, I get a lot of emails about podcasting from podcast producers, thought leaders, and consultants. The emails are usually not about MY show—although I do get those emails that cold pitch their services—but about the podcasting industrial complex in general. The latest is about Amazon restructuring and cutting staff from Wondery, a premium podcasting studio and network famous for (I’m honestly looking this up and picking titles at random) Armchair Expert with Dax Shepard, Dying for Sex, and New Heights with Jason & Travis Kelce. With 13 pages of podcasts on the Wondery network, the question you might be asking is, “How were they making money?” Answer: “Bittersweet Amazon money.” But amid the complexities of corporate restructuring and creative accounting, which we definitely don’t have time for in this podcast, the question that the emails from podcast producers, thought leaders, and consultants are asking instead is “What will become of podcasts now?” Show Links Wondery Amazon Breaks Up Wondery Podcast Studio, CEO Jen Sargent Departs by Caitlin Huston YouTube Official Blog: Drop the mic: Celebrating 1 billion monthly podcast users on YouTube Podcast on Wikipedia David Choe David Lynch Theater This Record Label Is Trying To SILENCE Me by Rick Beato Hello Vancouver Beernuts Productions Photo by Shubham Dhage on Unsplash

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