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Don’t Follow the Leaders (GWTW843)

An episode of the Getting Work To Work podcast, hosted by Chris Martin Studios, titled "Don’t Follow the Leaders (GWTW843)" was published on August 21, 2025 and runs 8 minutes.

August 21, 2025 ·8m · Getting Work To Work

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Episode Description

As a podcaster, I get a lot of emails about podcasting from podcast producers, thought leaders, and consultants. The emails are usually not about MY show—although I do get those emails that cold pitch their services—but about the podcasting industrial complex in general. The latest is about Amazon restructuring and cutting staff from Wondery, a premium podcasting studio and network famous for (I’m honestly looking this up and picking titles at random) Armchair Expert with Dax Shepard, Dying for Sex, and New Heights with Jason & Travis Kelce.

With 13 pages of podcasts on the Wondery network, the question you might be asking is, “How were they making money?” Answer: “Bittersweet Amazon money.” But amid the complexities of corporate restructuring and creative accounting, which we definitely don’t have time for in this podcast, the question that the emails from podcast producers, thought leaders, and consultants are asking instead is “What will become of podcasts now?”

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