Don't Forget Who You Are (Episode 037 - The Marketing Gateway Podcast)

In today's episode, we dive into how major brands like Disney, Southwest Airlines, and Target strayed from their core values and faced the fallout. The lesson? Staying true to your brand matters more than short-term gains!This is part 2 of my 5 part series this week!SOURCES: https://metro.co.uk/2025/12/20/airline-starts-charging-double-plus-size-passengers-25651583/https://www.cnbc.com/2025/03/04/target-outlines-plans-to-grow-sales-by-15-billion-by-2030.htmlhttps://www.forbes.com/sites/pamdanziger/2025/12/15/target-withstood-dei-boycotts-to-show-signs-of-reputation-recovery/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.youtube.com/@TheMarketingGateway Copyright 2025, The Research & Planning Group, Inc.