Don't Ignore the Data: Unpacking Data Driven Content - Teacher: LaShaun Ramdin

Hello and welcome to useful content. And today we have a brand new teacher in our useful content classroom, LaShawn Ramdin. Yeah, Hi, Jamal. Hello, everyone. Happy to be here. I hope I could, um, lend some useful insights.  Yes. be able to, uh, we know each other. I think the first time I saw you in person probably was at, uh, the sales as a profession conference. Maybe, yeah, we shared the stage together at that time. And, um, since then I've been kind of tracking you around the internet. Popping up in different places. Most recent of which is on the media inside podcast we actually recorded. And I listened to that episode and, um, and I'm saying, Oh, sure. Like, I think it was that day I asked you to be on. I think it was Yes, you did. Yeah. Yeah. Yeah. So it's great to have you on it. Cause we kind of, um, we'll work an update and we finally got a date that would, yeah. So LaShawn, could you tell the people what you do and how you help your clients make useful content? I am a digital marketer. I am a certified digital marketer. Um, I have a lot of, I guess, Certifications qualifications in the space and most notably from Google. I attend a lot of their conferences. I am asked to be in attendance to a lot of the stuff that Google. Does within our Latin region, because the Caribbean is kind of lumped into Latin America and when they have, uh, events in North America, mostly the USC, so I would say I'm a certified Google digital marketer, how it is. I assist clients and basically anyone to create useful content is helping you to understand. That making a data driven decision with how it is the content that you're going to put out is most useful for you and not to use guesses or gut feelings. I prefer to use data. It makes more sense. This is a thing that we're hearing more and more about, and I think they are kind of two groups of people. They are people who are, Like the creative type and they love making stuff and that type of people. And then there are the people who like, okay, I need to know how this works. This is behind the scenes. This is the data. This is what it's telling me. Uh, and of course there's a mix in between that I fall on the creative side. I think data might be one of the weaker things that I have in terms of the, how I create content. And, um, why is data so. Very important to small business owners. Think about it this way. I'll put in examples because I'm, I'm visual also. So I have these little seashells and I'm thinking, Ooh, these are really cute. And my audience is going to love this because I think it's cute. And I think, and that they would love it. It's all handmade. It's crafted. It's beautiful. But then I put it out into the world, into the public, into the space of social media, and I am getting crickets. Nobody is engaging. Nobody is liking it. I'm thinking why this is really cool. What I didn't do, the step I neglected to take was to find out are people interested in these handmade seashell filled bottles? And if there is a niche audience, should I then be targeting my campaign, my ads, my sales? product to those people and not to just everybody, because we tend to think as small business owners, sometimes we think how we want to market this stuff. I want everybody to see it, but it is not, it may not be a product for everyone. You may have a niche market and it would be more useful for you to target those people. You're more likely to get a sale there than if you just broad brush it. And target everybody. So that is a step where data comes in. If you did, and when I see survey, I want you to think about not, um, a big survey. Everybody. You could put like literally a poll on your page and have your friends or friends of their friends an...