Don’t Just Post Content: How to Actually Find Customers

In this podcast episode, Tavershima breaks down how to fix bad business outreach using a real LinkedIn message as a "what-not-to-do" guide.Here are his key takeaways for better results: * Don't Wait, Reach Out: While waiting for customers to come to you (inbound marketing) is great, Tavershima argues that proactive outreach is essential for real growth. * Target Smarter: He critiques a solar company that messaged him without realizing he had no employees. He suggests using advanced search filters to ensure you’re actually talking to the right people. * Focus on Them, Not You: Instead of leading with a sales pitch about yourself, craft messages that solve the recipient's specific problems. * Ditch the Jargon: Avoid vague phrases like "discovery call" or "quick chat." Use clear, direct instructions so the person knows exactly what you want them to do. * Personalize for Success: High conversion rates come from mixing different outreach methods and making every message feel personal, not like a mass template.