Don't Let Your Website Hamstring Your Marketing
from Marketers In Motion Hosted by AMA West Michigan
It's 2019, but ineffective, outdated and unhelpful websites still hamstring the majority of marketers. New technology and experiences continue to push the web forward every day, but often, sites go untouched for years. Your websites should be the cornerstone of your marketing efforts, not something you work around. Today we’ll discuss what you should be focusing on in 2019, how to start triaging what you have, and how to evolve from establishing a stable baseline to a sustainable practice of continuous iteration. We'll also cover how to tell if your site should be iterated, refreshed, or rebuilt based on your unique situation. Key topics -Discovery -Mobile's Effect -SEO -Content Strategy -Design -Future Proofing Josh Stauffer An optimistic believer in digital’s transformative power on the landscape of B2B marketing, Josh brings over a decade of agency experience to his role as CEO and president of Blue Flame Thinking. He has the hands-on experience of a former programmer mixed with the sharp instincts of a dedicated client partner. Both of which help him focus the agency, and its relationships, toward the future. Josh started making things at a very early age. His formative years were filled with hours of sketching, carving, building, painting and traveling. Detailed show notes, links and resources can be found at: www.amawestmichigan.org/EP12
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