PODCAST · business
Marketers In Motion
by AMA West Michigan
The Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.
Episodes
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Inspiring Connection In A Hybrid Workplace
Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us have gotten used to learning, living, and leading from home. While this has created flexibility and autonomy among teams, this can also create a sense of disconnection and isolation....
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Swimming Through The Data: Demystifying the Complex Simplicity of Data-Driven Marketing
‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with the out-of-the-box creativity of which...
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More Signal, Less Noise: Finding & Focusing On Metrics That Matter
As the world goes digital, marketers are inundated with data about customer behavior. To avoid being overwhelmed we need to have extreme clarity on the business outcomes we are seeking and the analytics that will guide them. Today we’ll talk about best practices to achieve clarity on those...
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Personal Branding Strategies For A Rewarding Career
The majority of our AMA programming focuses on marketing, innovation, and problem solving for the organizations at which we work. In this podcast we flip the script and put ourselves in the spotlight, discussing personal branding strategies and storytelling for a rewarding career. How often do…
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Building Brands Through Experience Design
Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of...
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How to Rock Your Pitch
You have to pitch for money for your business or project. You have to tell your boss you deserve a raise. You have to explain why your project is going to be successful. In order to get to X ( the numbers), you’ve got to explain Y (the why). In this discussion we’ll talk about how the numbers…
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Cultural Competence & The New Marketplace
The truth comes with every phone conversation, every email or text received: your customer base is more diverse than ever. And nowhere is this new reality experienced more than in your brand’s marketing efforts. A marketer’s ability to navigate the shifting cultural landscape plays a crucial...
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Amplify Your Social Media Messaging
Back in April, we planned to discuss how organic engagement reached an average low of .07% in 2019 and how can one ensure their message is being seen, but more importantly, heard, using digital media without the constant pay-to-play model? Since then, the pandemic hit and marketers have helped to...
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Resilience & Reinvention
As we’ve all experienced, disruption can come quickly requiring nimble thinking and the ability to pivot. As we continue navigating these unchartered territories, marketers must remain resilient and focus on adaptability and reinvention. But, with all the change, it can be hard to know what...
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The Marketing Metric Of The Future…Trust
The marketing metric of the next decade will be trust. There will be no more effective - nor more critical - way of building a brand than building a community who trusts you enough to advocate on your behalf. With trust in brands and advertising at an all-time low, there will never be a better…
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Adapting Your SEO Strategy In Times Of Crisis
Communication is of utmost importance in times of crisis. During the pandemic many online platforms have offered tools that allow us to note our businesses as being temporarily closed, operating with restrictions, and/or provided the ability to post specific updates to our followers. With so many...
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PR & Marketing in Times of Uncertainty
As marketers we understand branding, communication, and brand storytelling, but what happens when the landscape changes and we’re faced with a crisis? How do we shift our voice and tone from our normal day to day communication while maintaining our consistent brand and image? The Coronavirus is…
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HR Marketing & Crisis Communication
With unemployment at 3% (as of 2/11/20) and upcoming demographic changes imminent, it's all hands on deck to help in the "war on talent." In the past, it was the HR department's responsibility to find and hire the right people. Now, successful companies are realizing that recruitment is every...
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Mutlimedia Marketing
Part of the challenge of an effective multimedia marketing campaign launch is knowing where to begin and what to focus on. The goal is to gain immediate impressions and, most importantly, long term retention. Marketers at companies of every size grapple with market placement, brand awareness and...
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Visual Marketing & Photography
Visual Marketing & Photography is a major component of brand storytelling. Every photo and visual element you share is a direct representation of your organization. In this episode we’ll discuss the impact your company's own images make on all of your marketing materials. We’ll also reveal…
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ROI Of The Third Kind-The Exponential Power of Business & Nonprofit Partnerships
Bill McKendry has been mixing business and nonprofit organization passion and purpose with clients for over 25 years. In this podcast we discuss how best to create brand and cause advocacy that creates win-win-win situations for both businesses and nonprofits alike. We’ll review examples from...
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What's Next In E-Commerce Marketing
EP 17: E-Commerce is a daunting topic for marketers everywhere. We'll work through 10 questions your e-commerce business can use to align and focus your organization for success. These include consumers and their experiences, your brand, products and services, technology, data privacy…
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The Evolution Of Content Marketing
EP 16: Over the years, we have become a society reliant on technology more than ever, and therefore, more "connected." We no longer knock on the door, we text them "here." We don't ask to see a manager, we either directly message the company or leave a scathing review on social media. Speaking of...
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Bloody Hell! The Convergence Of Content, Email & My British Mum
EP 15: E-mail isn’t the sexiest marketing topic, nor is it the most fun, but if done well it can lead to the best ROI of any tactic in your marketing plan. Regardless of industry and even though there is more noise in the inbox and more apps for consumers to juggle, e-mail continues to prove…
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SEO Smackdown 3.0
After two highly engaged and attended SEO Smackdowns, we brought back this popular panel topic to kick off the 2019-2020 season with a bang. Get ready for some heated debates, the most current information, and fascinating perspectives on the ever-changing and quickly evolving word of SEO. Our...
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5 Key Elements Of Effective Brand Stories
With brands and marketers increasingly taking up the torch of storytelling, partnering with publishers on native ads and leveraging content across their own properties, there are plenty of tips, tricks and approaches to be learned from the world of journalism. In this podcast we discuss the five...
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Don't Let Your Website Hamstring Your Marketing
It's 2019, but ineffective, outdated and unhelpful websites still hamstring the majority of marketers. New technology and experiences continue to push the web forward every day, but often, sites go untouched for years. Your websites should be the cornerstone of your marketing efforts, not…
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Data Privacy & Legal
It is easier than ever to create and maintain a website. However, there are many pitfalls and potential liabilities that quietly exist in cyberspace. Anyone publishing content online through a website should be aware of certain legal requirements, and some best practices, so problems aren’t...
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Customer Experience
EP 10 Why is differentiation important? Why should companies care? It’s easy to follow the crowd. It’s easy to blend in. It seems smart to do what other brands are doing. It feels safe. But it’s not. Successful brands stick out. They are different. They are unusual. Be proud of what your brand…
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Pace Layering
EP 09 With the constant changing Marketing Technology (aka martech) landscape, there are more options than ever available to businesses of all sizes for lead generation and engagement strategies. But with all these wonderful technologies available, there are strategies for selecting the right...
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Entrepreneurial Marketing
EP 08 Today, staying agile and keeping an entrepreneurial mindset—regardless of business size, age or industry—is proving to be essential. As competition tightens, and industries continue to evolve and change, its questions like these that are keeping us up at night: How do you market a new...
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Marketing & Sales: Why Marketing Comes First
EP 07 The silos between sales and marketing are legendary. If you’ve ever worked for an organization where the two departments live together in peace and harmony; consider your company a unicorn! It’s more common to hear how marketing folks think sales is comprised of a bunch of lazy divas and…
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Email Marketing Isn't Dead
EP 06 How do we create emails that people love? We can all agree that email marketing is one of, if not the most effective digital marketing tactics. The problem is that most marketers and organizations have abused the channel; leading to depressed open, clickthrough, and post-conversion metrics,...
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Influencer's Perspectives On Partnering With Brands
Influencer's Perspectives On Partnering With Brands EP 05 Influencer marketing. A popular buzzword and a top marketing trend but really, what does it mean? We know marketing pros across industries are looking for ways to integrate influencer marketing into their strategy, but doing so in a smart...
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MarTech Decisions Begin With Knowing Your Audience and Your Business
MarTech Decisions Begin With Knowing Your Audience and Your Business EP 05 With “Baby boomers” continuing to exit the workforce at a rapid rate, relationships between buyers and sellers are changing more rapidly than ever. Learn how to design winning processes and use technologies to help your...
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Cause Marketing Is Marketing, Not A Subcategory
EP 03 Boxed Water is a present-day David vs Goliath story of a small sustainable water company taking on the $60 billion plastic bottled water industry. How do you build a brand on a small budget when you’re up against multi-billion dollar competitors? How do you reach consumers with a complex...
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Social Media's Next Era
EP 02 The social media landscape today bears little resemblance to the one many marketers are still operating in. Organic reach is dead, but in its place we have the best tools for targeting and attribution ever devised (and growing smarter every day). Free yourself from worrying about…
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The American Marketing Association & New Marketers In Motion Podcast
EP 01 The new Marketers In Motion Podcast is powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Our first podcast focuses on the AMA's...
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ABOUT THIS SHOW
The Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.
HOSTED BY
AMA West Michigan
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Frequently Asked Questions
How many episodes does Marketers In Motion have?
Marketers In Motion currently has 33 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Marketers In Motion about?
The Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.
How often does Marketers In Motion release new episodes?
Marketers In Motion has 33 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Marketers In Motion?
You can listen to Marketers In Motion on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Marketers In Motion?
Marketers In Motion is created and hosted by AMA West Michigan.
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