Don't quit your day job (yet): Elizabeth & Anthony Heaney, Squint Creative | Ep: 004

FREE AGENCY HEALTH SCORECARD (8 questions, instant results): https://moveatpace.com/agency-scorecardElizabeth and Anthony Heaney started Squint Creative (https://squintcreative.com/) from their apartment during COVID lockdown in 2020. Both were working 12-hour shifts at a diagnostics company. They built the business in their three days off, took client calls from an airport cafe, and signed their biggest retainer from that same airport.Five years later, Squint is one of the most distinctive CGI and fake out-of-home studios in the country, working with brands like Primark, Boost, and Killwater, and producing campaigns that hit millions of views.In this episode we talked about:Working 12-hour shifts while building an agency on the side, and why they would do it the exact same way againHow they scaled Hollywood-level CGI back to an affordable price for social media campaignsRunning a business as a married couple, and why critique from your spouse hits differently than critique from a clientA construction sector campaign that hit five million views and why the client had to be brave to back itHow Squint uses AI for 3D tracking and gap-filling without replacing the creative processTheir advice: build a safety net, get a retainer or two, then make the jumpThe things that make an agency easier to run are the same things that make it valuable to a buyer. This episode covers what that looks like for repeatable delivery: when you systematise how the work gets done, you can scale it without scaling the chaos.---Want to work with me?Take the free Agency Health Scorecard and find out where your agency stands:https://moveatpace.com/agency-scorecard/Join 200+ agency owners getting weekly frameworks:https://moveatpace.com/newsletter/---Connect with me:LinkedIn: https://www.linkedin.com/in/connormcauley/Website: https://moveatpace.comPodcast hub: https://moveatpace.com/podcast/Email: [email protected]#ExitReady #MoveAtPace #AgencyOwner #CreativeBusiness #AgencyGrowth