“Don’t Start a Creatine Brand.” | Hydration Breaks: $250M | Sam’s Club GLP-1s

The Yapper hits Pop-Up Grocer, Oisin O'Connor says don't start a creatine brand, Sam's Club taps Weight Watchers to expand membership benefits into GLP-1 territory, and we ask: are World Cup hydration breaks too much? Plus Rabah Rahil guest-hosts a marquee sit-down with John Peters on building Amberjack — the "looks like a dress shoe, feels like a sneaker" brand backed by Aaron Rodgers and built with a former Cole Haan CEO.ON TODAY'S EPISODE OF ECOMM COWBOYRyan Garrow, Director of Partnerships at Logical PositionRabah's got a launch teased, powered by Shopify UCPALSO ON THE SHOW-Hot Jobs-Read & React: the Phia attribution scandal — Bloomberg says the Phoebe Gates / Sophia Kianni shopping app hijacked affiliate credit à la Honey- Watch & React: OpenAI unveils GPT-5.6 (DTC & CPG examples)- Watch & React: meet the Talk Sock-Apple Notes ads in Claude-Animal rugs featuring Band-Aids in their design-Ikea's World Cup ads-Influencer ad for Claude code-Cursor advertising on Snap?- Moment of zen: Alex Hormozi on things that create 10x outcomes____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693