Don’t Wait for Traffic! Go Create It! with Greg & Katie Law

What if your job wasn’t just to sell mattresses but to create your own business within the business?Greg and Katie Law of Sweet Dreams Furniture & Mattress return to The BedBuzz to share how they transformed the traditional Sales Associate role into a Sales & Marketing Associate role and built a culture where their team doesn’t just wait for customers to walk through the door.Greg and Katie share practical ideas their team uses every day, including networking, business development, volunteering, referrals, community involvement and their unique “Sweet Dreams Cash” program.We also talk about the power of becoming your customer’s “mattress guy,” creating memorable experiences for repeat customers, building genuine relationships in your community, and why people buy from people they know, like and trust.Plus, Greg and Katie explain how clearly defined core values helped transform the culture at Sweet Dreams and create a team of leaders who take ownership of the business.In this episode:Sales Associate vs. Sales & Marketing AssociateHow to create traffic instead of waiting for itNetworking, business development and volunteeringTurning customers into repeat customers and referral sourcesThe Sweet Dreams Cash referral strategyBecoming your customer’s “mattress guy”Creating memorable customer experiencesBuilding your personal sphere of influenceGetting involved in your community without “selling”Creating a business within the businessBuilding culture through core valuesWhy great salespeople are always creating opportunitiesThe big takeaway: Everybody sleeps. Every relationship is an opportunity to help someone—and you don’t have to wait for traffic to come to you.Have FUN and sell beds!