Dormant Lead Rehab — Recover Revenue from Old Inquiries

Many home‑service shops leave revenue in old inquiries — estimates that never booked, unanswered voicemails, or web leads that went quiet. This episode delivers a repeatable Dormant Lead Rehab: a practical playbook to segment leads by age and intent, choose a conservative outreach flow (SMS → email → call), and run three tested touch templates (value reminder, time‑boxed priority slot, low‑cost micro‑offer). It opens with a 30‑second vignette and a concrete micro‑case (example: a 14‑day, 150‑lead pilot recovered 23 bookings = ~$11,500 at a $500 avg ticket). Listeners get an immediate 14‑day pilot plan with sample sizing and thresholds (target rebook% >5% to scale), exact CRM copy plus one warm tone variant, a TCPA opt‑in script and checklist, and simple measurement fields to track recontact rate, rebook %, and net recovered revenue. Designed for small teams — no new hires, limited automation, and clear next steps.