Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (Switcheroo Series Ep. 1 with Sarah Kleist)

My best friend Sarah Kleist showed up today, kicked me out of the host seat, and decided she was running the show… and I let her.(Ok fine, I planned it, but still!)Welcome to Episode 1 of the Switcheroo Series — where my closest friends get to interview me, ask their nosiest questions, and finally get answers to the stuff I never think to bring up on my own.Sarah Kleist is a Showit website designer, a professional actor / theater kid, a certified podcast addict, and — per a Forbes article she somehow forgot existed — one of the most talented designers in the game. She's been to Cape Cod at least three times, and I love her dearly, so she was the perfect person to go first!TOPICS & TANGENTS— A perfect day on Cape Cod, narrated in painfully specific detail— The lore behind the Cape Cod Instagram account— How I use trial reels— Is it easier to start a design business or a copywriting business? (We fought about it, and it was fine, we're from Boston and New York)— What I would change if I were running Kleist Creative— The template subscription idea that the listeners might actually be able to make happen (DM Kleist if you want it)— How to handle client feedback you disagree with, without being a bitch about it— What I would do for a living if copywriting and teaching didn't exist (you’ll literally never guess)— Foundational blogs every branding and website designer needs to launch withPOINT OF THE STORYSarah Kleist is the best Showit website designer, and you should definitely hire her.Love you, mean it. 🖤KLEIST LINKS— Follow Kleist on Instagram— Check out her obviously kickass website— Download Kleist’s viral freebie: The To-Done List— BTL Copy x Kleist Creative - hire us together!BTL LINKS— All of my website copy resources:betweenthelinescopy.com/web-copy— All of my email marketing resources:betweenthelinescopy.com/email-marketing— Take my website copywriting course:betweenthelinescopy.com/sprint— Sponsor this podcast (or my newsletter!):betweenthelinescopy.com/sponsorships— Follow me on Instagram atinstagram.com/btlcopyORinstagram.com/capecodcierge— Subscribe to my marketing newsletter atwww.betweenthelinescopy.com/subscribe— Subscribe to my ADHD newsletter atbysarajoelle.substack.com— Subscribe to my copywriter-only newsletter atbtlcopy.myflodesk.com/open-loop— Subscribe to my designer-only newsletter atbtlcopy.myflodesk.com/for-designers— Check out my website atwww.betweenthelinescopy.comOTHER LINKS— Sarah Kleist’s "Defying Gravity" pop-punk YouTube cover— My Cape Cod alternate Instagram account— Forbes article about Sarah Kleist— Point of the Story episodes mentioned: Why Your Website Feels Off, And How to Fix It with Sarah Kleist, SEO for People Who’ve Been Avoiding It with Mariah Magazine, How To Make Your Old Blogs Relevant Again: Inside the Biggest SEO Hack With Maven Made CopyMentioned in this episode:BTL's Business Beach Bag