Doug Zanger: Building the Global Home for Independent Agencies

In this episode, Morgan chats with Doug Zanger, founder and editor-in-chief of Indie Agency News, about the evolution, challenges, and opportunities for independent agencies in the current marketing landscape. He shares insights on agency scaling myths, differentiation strategies, and the future outlook for indies.The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.Timestamps:Intro (0:00)The Power of Indie Agencies (1:26)Building a Home for Independent Agencies (6:39)Indie Agencies vs. Holdcos (10:16)Trends in Independent Agencies (17:26)Doug’s Forecast (22:36)Outro (27:05)Please follow our podcast and leave a review!Our website: https://www.rainagency.com/Follow us on social media!LinkedIn: https://www.linkedin.com/company/rainagencyinc/Facebook: https://www.facebook.com/RainAgencyInc/Instagram: https://www.instagram.com/rain_thegrowthagency/X: https://x.com/rainforgrowthYouTube: https://www.youtube.com/@RainAgencyTikTok: https://www.tiktok.com/@rain_thegrowthagency