PODCAST · business
The ForeCast
by Rain the Growth Agency
The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too. We close out each episode with our guest’s forecast for the future of their area of expertise.
Episodes
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Doug Zanger: Building the Global Home for Independent Agencies
In this episode, Morgan chats with Doug Zanger, founder and editor-in-chief of Indie Agency News, about the evolution, challenges, and opportunities for independent agencies in the current marketing landscape. He shares insights on agency scaling myths, differentiation strategies, and the future...
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Kyle Eckhart & Ryan Gilbert: How Agencies Are Navigating Fees and Transparency in Programmatic Advertising
In this episode, Morgan sits down with Rain’s COO, Kyle Eckhart, and VP of Digital Media, Ryan Gilbert, to unpack the recent controversy surrounding The Trade Desk and Publicis’s partnership. The conversation explores agency fee structures, transparency, and what’s next for media buying—touching…
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Blair Neal-Fabian: How the Warner Bros. Discovery and Paramount Deal Could Reshape Streaming and Advertising
In this episode, Morgan speaks with Blair Neal-Fabian, Rain’s Media Director, about the potential acquisition of Warner Bros. Discovery by Paramount, industry implications, and future trends in streaming and linear media. The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each…
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Jacob Simonich: The Impact of AI Advertising & the Opportunities and Challenges for Advertisers
In this episode, Morgan speaks with Jacob Simonich, Rain’s Associate Director of Paid Search, about the impact of advertising on ChatGPT and other AI platforms, including user experience, industry trends, and opportunities and challenges for advertisers. The ForeCast is a podcast by Rain, hosted…
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Shatesha Scales: Navigating TikTok's Acquisition & Brand Safety in a Changing Landscape
In this episode, Morgan speaks with Shatesha Scales, Rain’s Supervisor of Paid Social, about the recent acquisition of TikTok by U.S. firms and implications for users and advertisers. She highlights that while the app's core experience remains unchanged, there are concerns about brand safety and...
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Scott McClure & Karen Hoagland: Creative Strategy for Social Impact
In this episode of The ForeCast, Morgan speaks with Scott McClure and Karen Hoagland from Rain about our partnership with @GlamourGals, a nonprofit focused on combating senior loneliness through intergenerational connections. They discuss the creative strategy behind the pro bono campaign, as…
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Sheila Clough & Stasia Fulginiti: The Return of Jimmy Kimmel Live and the Lessons Advertisers Can’t Afford to Miss
In this episode of The Forecast, host Morgan Willis speaks with our Director of Paid Search + YouTube, Stasia Fulginiti, and Director of Integrated Media Investment, @Sheila Clough, on the late-night lessons advertisers can take away from the suspension and return of Jimmy Kimmel Live! They also...
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Will Parker: Marketing Mix Modeling, AI in Modeling and Data, & Why MMMs are Important
In this episode of The Forecast, host Morgan Willis speaks with @Will Parker, Chief Strategy Officer of @Leavened, about the intricacies of marketing measurement, particularly focusing on Marketing Mix Modeling (MMM). They discuss the differences between MMM and deterministic attribution, the...
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Kaila Vallee: Rebranding to Rainstorm Direct, the Evolution of Video, and the Future of Advertising
In this episode of The Forecast, host Morgan Willis speaks with Kaila Vallee, Executive Vice President of Rainstorm Direct, about the agency's recent rebranding, the evolution of linear TV and CTV, and the future of advertising. Kaila discusses the importance of performance guarantees…
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Rain the Growth Agency’s 2025 Summer Interns: Gen Z Marketing, Media Consumption, & Thoughts on Advertising
In this episode, Morgan speaks with Rain the Growth Agency’s summer interns (Leticia Milesi-Halle, Tevon Phomphakdy, and Siobhan Nolan), as they wrap up their internships with the marketing, media planning, and project management departments, respectively. They provide their personal perspectives...
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Stasia Fulginiti: The Impact of AI on Search, Adapting to Social Search Trends, & the Future of Search
In this episode, Morgan speaks with Stasia Fulginiti, Director of Paid Search and YouTube at Rain the Growth Agency. They discuss the transformative impact of AI on search, the rise of social search among younger generations, and how brands can adapt to these changes. Stasia shares insights on…
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Drew Pedersen: The Impact of Audio Streaming, Understanding Programmatic, and the Shift to Video Podcasts
In this episode of The ForeCast, Morgan speaks with Drew Pedersen, Senior Account Executive of The Trade Desk, a technology company specializing in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. Drew...
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Pilaar Terry: Current Trends in DEI, Her Journey to Founding a PR Agency, & Integrating Spirituality into Business
In this episode of The ForeCast, Morgan speaks with Pilaar Terry, Managing Partner and COO of POV Agency, a boutique strategic communications agency that reimagines how PR and communications are done and who it’s done by. Pilaar discusses media narratives around diversity, equity, and inclusion,...
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Adam Heimlich: Building a Startup Business, Custom Algorithm Solutions, and the Future of AI in Advertising
In this episode of The ForeCast, Morgan speaks with Adam Heimlich, co-founder and CEO of Chalice Custom Algorithms, a technology startup providing custom AI-driven advertising and marketing solutions. Adam talks about how custom algorithms are driving outcomes for brands like Hershey, elaborates…
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Dr. LaTeasha Gaither-Davis: Overcoming a Speech Delay, Opening a Therapy Clinic, and Navigating Business Expansion
In this episode of The ForeCast, Morgan speaks with Dr. LaTeasha Gaither-Davis, founder and CEO of Therapeutic Focus, a therapy practice specializing in pediatric occupational, physical, and speech therapy that serves rural Arkansas and surrounding communities. LaTeasha elaborates on overcoming a...
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The ForeCast - Shuree Jones: Navigating TikTok’s Volatility, Influencer Marketing Trends & the Evolution of Social Media
In the first episode of this new podcast, Rain the Growth Agency’s Group Director of Paid Social and Influencer Media, Shuree Jones, discusses the ever-evolving (and sometimes unpredictable) landscape of social media. She provides guidance on how marketers can navigate a potential TikTok ban,...
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ABOUT THIS SHOW
The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too. We close out each episode with our guest’s forecast for the future of their area of expertise.
HOSTED BY
Rain the Growth Agency
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Frequently Asked Questions
How many episodes does The ForeCast have?
The ForeCast currently has 19 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The ForeCast about?
The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too. We close out each episode with our guest’s forecast for the future of...
How often does The ForeCast release new episodes?
The ForeCast has 19 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The ForeCast?
You can listen to The ForeCast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The ForeCast?
The ForeCast is created and hosted by Rain the Growth Agency.
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