EPISODE · Sep 17, 2024 · 29 MIN
Dr. Agnes Arnold-Forster, Historian, Author, and Researcher
from The History Factory Podcast · host The History Factory Podcast
In this episode, we dive into nostalgia’s dual role as a management and creative tool. Dr. Agnes Arnold-Forster and History Factory’s Erin Narloch discuss how nostalgia is used in marketing to evoke emotional connections with brands and how organizations use it as a management tool to foster employee loyalty and engagement. Tune in for this conversation on the enduring influence of nostalgia.
What this episode covers
In this episode, we dive into nostalgia’s dual role as a management and creative tool. Dr. Agnes Arnold-Forster and History Factory’s Erin Narloch discuss how nostalgia is used in marketing to evoke emotional connections with brands and how organizations use it as a management tool to foster employee loyalty and engagement. Tune in for this conversation on the enduring influence of nostalgia.
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Dr. Agnes Arnold-Forster, Historian, Author, and Researcher
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