Dr. Amy Beckley - Finding Fertile Ground For Your Ideas

Proov company founder, Amy Beckley, PhD, invented the first and only FDA-cleared at-home test to confirm ovulation after discovering her own infertility issues were caused by a progesterone deficiency.In this episode you will hear how Amy’s business was born when she invented the original PdG test in her basement so she could help other women, like herself, who were dealing with infertility issues.Amy walks us through the steps she took to start her business beginning with her initial  research, creating a minimum viable product, raising capital using crowdfunding, and selling on Amazon.Amy reveals the surprising early adopters of her product, the marketing challenges she had to overcome to reach her intended audience, how she uses customer feedback to iterate and expand on her offerings, and how she stays motivated through the challenges of building her business.Finally, we hear Amy’s advice for growing a team, how she has evolved her product to include technology, and her take on what’s real in business contrasted with what we hear.I think you’ll find Amy’s story very inspiring on both the business and personal fronts, so join our conversation.Skip to Topic:3:29 - Creating a business by solving a common problem4:26 - Using crowdfunding to raise capital5:48 - Validating a concept with a minimum viable product14:48 - Turning scientific research into a business product18:21 -Iterating from the initial product to a broader solution based on customer needs19:50 - How the early adopters used the initial product for something completely unintended21:45 - 2 issues Amy had to overcome with her marketing23:51 - One thing that has carried Amy through the challenges of building her business27:21 - Amy’s strategy to growing and  managing a team28:55 - How Amy has expanded the initial product offering and has incorporated automation Find Amy  at:Website: http://proovtest.com/Twitter: https://twitter.com/proovtestIG: https://www.instagram.com/proovtest/?hl=enFB: https://www.facebook.com/groups/121476308499019/about/Pinterest: https://www.pinterest.com/proovtest/Visit Stephanie at: https://stephaniehayes.biz/Follow me on Instagram | Facebook | LinkedIn | TwitterSupport the show