Dr. Pepper Goes Full Internet Drama, Etsy's Case for Being Human & DonerColle's New CCO

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.In the WORLD FAMOUS TWO MINUTE DRILL:- Chobani, the official nutrition partner of US Soccer, dropped its World Cup campaign from Uncommon New York — and instead of spotlighting the stars, they commissioned three original artists to chronicle the journeys of Weston McKennie, Christian Pulisic, and Antonee Robinson by focusing on the communities and people who helped them get there. Plus a $5 million investment in 500 youth soccer clubs across the country.- Subservient Ghost Face is live at subservientghostface.com — a new Scary Movie interactive activation in the spirit of Subservient Chicken. It is unhinged.- WPP CEO Mark Read launched a new Prompt event for AI startups and businesses as he charts his next chapter post-WPP. - Nike, McDonald's, and Devin Booker turned a sneaker drop into a desert scavenger hunt in Phoenix — limited edition Big Mac shoes hidden across Arizona.- And breaking today: OnePay has a new CMO.First up: Mariana O'Kelly, the new Chief Creative Officer at DonerColle Partners. Three-time Cannes Grand Prix winner. Adweek Creative 100 honoree. Cannes Lions Jury President for Radio and Audio. Number one ECD in South Africa and 12th globally on the Gunn Report. She joins us to talk about the new role and what she is building.Then Heather Larimer, Executive Creative Director at Orchard, joins us to talk about Etsy's new campaign making the case for human-made in an AI world. The timing could not be sharper.And Andrew Kong and Curtis Petragalia, Creative Directors at Deutsch, close the show on Dr. Pepper going full internet drama — a serialized social series that plays like a reality show. Two creative directors, one very unhinged brief, and a brand willing to commit to the bit.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠