The Breaking and Entering Show

BREAKING AND ENTERING LIVE SHOW | JULY 16TODAY'S TOP STORY:Jack and Geno's red light/green light market predictionsWORLD FAMOUS 2 MINUTE DRILL:AI search causes 40% decline in ad supplyUber Tissue TruckMLS Largest Campaign everMando Bert Kreischer AdGUESTS:Antoni Porowski, Actor & AuthorRachel Lowenstein, Creator and Cultural StrategistDamon Van Deusen, VP Global Brand & Creative, Roku

TODAY'S TOP STORYSSocial Media Algorithm UpdatesBlack Market Founder Swears on Mom's LifeWORLD FAMOUS 2 MINUTE DRILLGary V Invests in Affiliate MarketingGap x Hailey BieberSubway Takes Emmy NominationJake Shane is RippedChase Gets England Fired UpGUESTSKim Gehrig, Commercial DirectorDhaval Bhatt, Founder and Global Co-CCO, Courage

BREAKING AND ENTERING LIVE SHOW | JULY 14Today's Top Story: Charli XCX, Marketing Linkedinfluencer and Emmy Outstanding Commercial Nominations2 Min Drill: Shinola Watches Are BackTombras Wins StarkistRachel Karten Gets PlagiarizedPink Drink WarsNew FB Marketplace AdCraig Elimeliah, CCO Code & TheoryToby Allen, CCO of AnomalySinan Dagli, ECD of BSSPTracey Faux Pattani, CEO of BSSPZaria Parvez, Head of Social at DoorDashGuests:LIVE AT 11 AM ETMore from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠m

BREAKING AND ENTERING LIVE SHOW | JULY 1LIVE FROM BETC IN PARISSTARRING:Mihnea Gheorghiu | Global Chief Creative Officer, Le PubLaurent Ezekiel | Global CEO, Ogilvy Group & Executive Sponsor, WPP Open XFlorent Imbert | Co-Founder & CCO, Maison BETC

BREAKING AND ENTERING SHOW LIVE FROM BETC | DAY 2

BREAKING AND ENTERING LIVE SHOW | JUNE 29LIVE FROM BETC IN PARISToday's top story: Cannes recap2 min drill: The Titanium Grand Prix, Grand Prix Film, Rethink's Rampage, Guinness Shadow Trick, Glorilla x Reese'sGuests: Mathieu Laugier | Vice President, BETCChristina Kothari | Global Head of Consumer Marketing, RedditMatt Sutton | Head of Marketing, Columbia Sportswear

BREAKING AND ENTERING LIVE SHOW | THE CANNES FINALEPRESENTED BY HIGHTOUCHSTARRING:Tejas Manohar | Co-founder & Co-CEO, HightouchKay Hsu | Head of Creative Lab, SpotifyAntoni Porowski | Actor & AuthorSimon Cook | CEO, Cannes LionsLuke Mckelvey | Co-founder & CEO, MIRIMARMatthew Woodhams-Roberts | Partner & CCO, Special USMary Lou Bunn | Founder & CEO, Flower ShopSusan Credle | Global Creative Advisor, IPGRich Silverstein | Co-Chairman, Goodby Silverstein & Partners

BREAKING & ENTERING SHOW LIVE FROM CANNES | CMO DAY PRESENTED BY Anvarajoining us live:Jessica JensenCatherine FerdonMark KirkhamSara PollackFernando MachadoAndrei Stenmark and Nick KhaliliMatthew Curry

Breaking & Entering | Live Show June 18Presented by RothmansToday's top story: Droga5's CCO of New York and the Americas joins us live to break down the agency's 30-person creative hiring spree.The Two-Minute Drill covers: DoorDash Seat Drops, an ad exec declared a "Hero," Drake delivering KD's new Nike shoes, Pringles pajamas, and Heineken's World Cup OOH.We're also joined by three guests: Our reporter Ellie hits the streets live from the Knicks Championship Parade. Then, the VP of Brand Operations and Senior Director of Product Strategy at La Colombe join to discuss the brand's new platform and where it's headed in a crowded coffee market. And two ACDs from Goodby Silverstein & Partners stop by to discuss their campaign for the Smithsonian.

Breaking & Entering | Live Show June 17Presented by RothmansAd Age A-List top 5 get their WNBA/NBA comps.The World Famous Two-Minute Drill covers: La Colombe's US Soccer campaign, Yum Brands selling Pizza Hut, the Knicks Day Off activation, e.l.f. Beauty teaming up with Bigfoot, and Snap's new $2,195 AR glasses.We're joined by three guests: Daniel "Monty" Montalto, VP of Brand Marketing at Etsy, joins to discuss the latest campaign. Chris Colliton, ECD at Zulu Alpha Kilo, breaks down the new Lyft spot. And Ricardo Aspiazu, SVP of Creative & Brand Design at Verizon, joins to discuss the new ad bringing back the original Austin Powers cast.Tune in live on LinkedIn, X, or YouTube at 11 AM ET.

We kicked off the show with Chiki Uno, the actor from Nike's viral post-NBA Championship spot, joining us live.The World Famous Two-Minute Drill covered: Etsy's new Jeff campaign, FIFA hydration breaks, KFC's global rebrand, and Publicis calling out bad AI practices ahead of Cannes.We're also joined by three guests:Jason Campbell, the new CCO of McGarrah Jessee, the creative mind behind Beats by Dre's Cannes Titanium-winning "You Love Me" and some of Nike and the NBA's most viral work. He joins us to discuss his new role.Gemini Babla, Head of Brand Marketing at Intuit, joins to discuss the company's selection of Mother as its new creative and strategic partner.And the CCO and ECD of BBDO New York stop by to break down the Michelob Ultra Knicks Championship billboard campaign.Finally, Geno jumps back to the green screen to break down some clever Aer Lingus OOHs.

Breaking & Entering | Live Show — Thursday, June 11Presented by RothmansTHE KNICKS WIN GAME 4!!!We spotted LOOP.co Founder & CEO Nick Gallo sitting right behind Jerry Seinfeld when the madness went down. We bring Nick on to talk about the experience at MSG.During the World Famous 2 Minute Drill we discuss: Nike Rip The Script Canada, Toyota Motor Corporation's New Series with Kareem created by Portal A, PNC's new spot, why a South African newspaper ad is going viral, and check out the newly revealed Titanium Lion Shortlist.Then, the legend himself Ken Giddon, owner of Rothmans joins to talk about how the store has continued to thrive for nearly 100 years.Rick Ewing and Jeremy Adams, two Creative Directors from Highdive pop in to discuss a new campaign for Jeep where everyone named George Washington can get a brand new Jeep.Finally, Leslie Barrett, President of INNOCEAN USA comes on to reveal the identity of their first ever Head of Growth.Who is………….. Crystalyn Portwood!!!!!!Tune in live on LinkedIn, X, or YouTube at 11 AM ET.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

Breaking & Entering | Live Show — Wednesday, June 10Presented by RothmansToday's show featured two of the biggest stories in advertising right now: Accenture Song's acquisition of Whalar, with both CEOs on live, and the return of 360i, relaunching as an AI-native, social-first agency under dentsu.We're also joined by Havas on its new record label VOLYUM, and DICK'S Sporting Goods and BOLDED on their largest-ever World Cup campaign.The Two-Minute Drill covers: HEINZ x Heineken, the Geico Gecko's podcast debut, Burger King France becoming Pizza King, Miller Lite's Fix Pack, and LinkedIn's new Creator Marketplace.Plus, the green screen segment got even wilder with Geno playing Coinbase’s new video game while Jack breaks it down.Check out today’s episode at the link above, and tune in tomorrow at 11 AM ET on Linkedin, X, or YouTube!

Breaking & Entering | Live Show — Tuesday, June 9Presented by RothmansDuring the world famous 2 Minute Drill we broke down why Kalshi has found themselves in some hot water, AccentureSong acquiring Whalar, a calendar that books fake meetings so you can watch world cup matches, a new Servicenow campaign from Mischief, and Tom Brady… Good Nut??Anyway. We'll cover why we spent 90 minutes in the NYC heat watching internet celebrity Druski drive a PrizePicks-branded truck carrying a giant statue of himself across Manhattan.We're also joined by four guests: Uber's Global Head of Marketing on the brand's FIFA World Cup campaign, Lagunitas Brewing Company CMO on their search for a "Beer Roadie," the agency behind the new Madden NFL 27 campaign starring Vince Vaughn, and Coors Light's VP of Marketing on the TallerBoy, a can that holds three beers.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.Coca-Cola just launched a global review of its media, data science, and technology business with WPP and Publicis going head to head for it. WPP has held the global account since 2021 through Open X across more than 200 countries. Publicis already took North America last year for an estimated $700 million. Now the rest of the global account is in play, starting July, with a decision expected by fall. Creative stays with WPP Open X. This is strictly media, data, and technology, and it sits at the center of two very different bets on what data-driven marketing looks like: Publicis' ID-based, LiveRamp-powered approach versus WPP's federated model. One of the biggest pitches of the year.In the WORLD FAMOUS TWO MINUTE DRILL:– Arnold wins Discount Tire's creative account, declaring the tire category should finally be funny– OpenAI dropped a Codex spot with Alto that is worth watching– Apple dropped a new privacy ad called "Clingers"– The Ordinary's free branded bus strategy in New York has been suspended– The Knicks gave out free T-shirts and it became a whole situationAt 11:25 we sit down with Ross Yenerich, Breaking and Entering's second full-time hire and content editor. Ross is leaving to become a creative in advertising. His next role is intern at BBH. We respect the move and apparently so did 600-plus other people based on the response to the announcement post.Then Nick Gallo, Founder and CEO of Loop, joins at 11:40. His team built Subservient Ghostface for the Scary Movie 6 launch, a site where users could prompt Ghostface to perform actions in real time, recorded with a real human actor across more than 100 actions with zero AI. 8.9 million website visits. 58.75 million social impressions. 188,000 shares and climbing.At 11:55 we have something big. We cannot tell you what it is. You will want to be watching.And to close, Mo Said, Founder of Mojo Supermarket, and Brad Filice, Mojo's new Head of Strategy, join us. It took Mo nine months and roughly 100 interviews to make this hire. Brad comes from Droga5, which is also where Mo worked before launching Mojo. We have a lot of questions.

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.The next generation of advertising is here. GS&P's The Academy, the year-long free creative training program run by Zach Canfield and Dan Balser inside Goodby Silverstein and Partners, just graduated a new class. They are joining us on the show today. The Academy is GS&P's attempt to fix the industry's broken talent pipeline, taking aspiring copywriters and art directors through a full year of real-world training in San Francisco. We are showing their work and talking about what it actually takes to break in right now.In the WORLD FAMOUS TWO MINUTE DRILL:– WhatsApp announced "Bukayo Saka: The Time Is Now," a documentary coming to Disney+ in June featuring Saka and Thierry Henry after Arsenal's first Premier League title since 2004– McDonald's dropped its World Cup campaign from W+K New York with Beckham, Ronaldinho, Thierry Henry, Yamal, and Pulisic all acting like regular McDonald's fans, directed by Stacy Wall, with collectible cups– Havas is launching a record label to reshape brand music partnerships– The 2026 Gerber Baby has been announced– Ulta Beauty posted Q1 growth across every major channel and VaynerMedia just won the creative account– Coca-Cola completed its World Cup trilogyAt 11:25 we are running The Breakdown, presented by Rothmans. KFC Sweden and Uncommon Stockholm dropped "Bucket For One," a campaign to launch a new solo bucket for people who don't want to share. The tagline is "Protect Your Bucket For One, By Any Means Necessary." The imagery is high-res close-ups of tongues, fingers, breath, and moustache hairs uncomfortably close to the chicken. It is almost pleasurably disgusting and completely brilliant.Then Jessica Williams, the new CMO of OnePay, joins at 11:40. She just left Shopify, where she was Head of Brand Marketing and Partnerships, running campaigns with MrBeast, Alix Earle, Cardi B, Tom Holland, and Emma Grede. Before that she led consumer marketing at Coinbase and brand work at Visa. This is her first CMO role and she joins us to talk about why she left one of the most exciting brand jobs in tech to go build a financial services brand for Americans the current system has left behind.And to close, Kenny Gold, Edelman's first-ever Global Chief Creator Officer, joins the show. It is a newly created title that went live June 1. He comes from Deloitte Digital, where he built their social and creator practice from scratch, and before that led social at Grey Group including helping P&G's DistanceDance with Charli D'Amelio become one of the most viewed TikTok campaigns of the pandemic. With 200 creator specialists globally, Edelman is betting that creator is no longer an emerging channel. It is the channel.

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.Coors Light just dropped one of the more visually arresting summer campaigns in recent memory. The brand shot a new ad entirely through an infrared camera — showing the heat signatures of people baking in the summer sun, and the thermal contrast of cracking open an ice-cold Coors Light. No voiceover needed. The Blue Mountains turn cold and you can see it. It is product truth done through a completely different lens and it is very good.In the WORLD FAMOUS TWO MINUTE DRILL:Javier Campopiano left Omnicom two weeks ago and is already the new Global CCO for Leo Constellation Americas and Iberia at Publicis. His co-CEO Marco Venturelli had been texting him "come home" for years. He finally replied "pronto."LEGO named Jason Momoa as their Playmaker for World Play Day on June 11 — a "Never Stop Playing" campaign from their in-house team with Chaos x Magic, built entirely through a comedy lens. 44% of families globally are not hitting the five weekly hours of play that research says improves wellbeing.Steph Curry just ended his sneaker free agency by signing a 10-year deal with Chinese sportswear brand Li-Ning — the biggest sneaker free agent in basketball history didn't go to Nike, didn't go to Adidas, and said he was sold after testing Jimmy Butler and Dwyane Wade's shoes.And Serena Williams returns to tennis in a new Nike ad.Then Amanda Mulligan, Director of Social Media and Creators at McDonald's, and Paddy Treacy, Creative Director at Wieden+Kennedy New York, join us to break down the Nike Book 2 McDonald's sneaker — a limited edition collab inspired by the iconic turquoise-arched McDonald's in Sedona, Arizona that became a desert scavenger hunt. Booker's team called W+K knowing they work with both Nike and McDonald's. That is how this started.Then Doug Sweeney, CMO of Oura Ring, joins us on the launch of the Oura Ring 5 — the brand's smallest and slimmest ring yet, made with agency partner Nice&Frank. Three campaign spots built around the quiet power of a single finger. We talk differentiation, the wearables market, and where Oura goes next.And to close: Melissa Rosenthal, Co-Founder of Outlever. Former VP of Creative at BuzzFeed, CRO at Cheddar, CCO at ClickUp. Now helping brands build their own media engines and own their audiences instead of renting attention. We talk about why owned media is having a moment and what brands are getting wrong about content.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠  📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437...✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.In the WORLD FAMOUS TWO MINUTE DRILL:- Chobani, the official nutrition partner of US Soccer, dropped its World Cup campaign from Uncommon New York — and instead of spotlighting the stars, they commissioned three original artists to chronicle the journeys of Weston McKennie, Christian Pulisic, and Antonee Robinson by focusing on the communities and people who helped them get there. Plus a $5 million investment in 500 youth soccer clubs across the country.- Subservient Ghost Face is live at subservientghostface.com — a new Scary Movie interactive activation in the spirit of Subservient Chicken. It is unhinged.- WPP CEO Mark Read launched a new Prompt event for AI startups and businesses as he charts his next chapter post-WPP. - Nike, McDonald's, and Devin Booker turned a sneaker drop into a desert scavenger hunt in Phoenix — limited edition Big Mac shoes hidden across Arizona.- And breaking today: OnePay has a new CMO.First up: Mariana O'Kelly, the new Chief Creative Officer at DonerColle Partners. Three-time Cannes Grand Prix winner. Adweek Creative 100 honoree. Cannes Lions Jury President for Radio and Audio. Number one ECD in South Africa and 12th globally on the Gunn Report. She joins us to talk about the new role and what she is building.Then Heather Larimer, Executive Creative Director at Orchard, joins us to talk about Etsy's new campaign making the case for human-made in an AI world. The timing could not be sharper.And Andrew Kong and Curtis Petragalia, Creative Directors at Deutsch, close the show on Dr. Pepper going full internet drama — a serialized social series that plays like a reality show. Two creative directors, one very unhinged brief, and a brand willing to commit to the bit.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.TODAY'S TOP STORY:Lizzo just recorded a new version of the most famous jingle in fast casual history. Chili's "I Want My Baby Back Ribs" — which originally featured *NSYNC — is back with a Lizzo-led version as part of the brand's latest campaign. Chili's is in the middle of one of the most remarkable brand runs in recent memory and they are not letting up.In the WORLD FAMOUS TWO MINUTE DRILL:Nike, Palace Skateboards, and England just dropped a two-minute World Cup film with Wayne Rooney reciting Shakespeare's Richard II in an Elizabethan ruff and clutching a skull painted with a St. George's cross. Directed by Burnermunde through Stink. Part social realism, part fever dream, fully unhinged in the best possible way.OpenAI hired a new CMO for business.Hooters CEO Neil Kiefer — who cofounded the brand in a beach bar in Clearwater, Florida in 1983 — announced a family-friendly rebrand, saying private equity turned the brand into a boys club hangout and he wants it back to what it was. Primark launched its boldest US campaign yet.And Bob's Red Mill revealed a new logo — notable because founder Bob Moore, who appeared on every product, passed away last year.ON THE SHOW:Asher Hyde, a USC student who made a Nike spec ad that went viral. Just him, a camera, an idea, and no permission slip. We talk about how he made it, what happened when it blew up, and what this moment means for young creatives trying to break in.Then Brett Simone and Chris Kim, Creative Directors at Arts and Letters Creative Co., join us for an exclusive live campaign reveal. ESPN's Chirpline is back. We are seeing it for the first time on the show today.And to close: Henry Coffey, Junior Copywriter at Mischief @ No Fixed Address, on the NPR campaign defending the right to ask why. One of the most talked-about pieces of work from one of the hottest agencies running right now.

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.D&AD just announced its 2026 Pencil winners and joining us to break it all down is Lisa Smith — D&AD President and Global Chief Design Officer at Uncommon. 573 Pencils were awarded across 46 categories from over 50,000 entries submitted from 89 countries — the highest in D&AD history. The US led with 235 Pencils. Singapore had its best year ever with 11 Pencils including 5 Yellow, placing joint third globally. Three new categories debuted this year: Sport Entertainment, Cultural Influence, and Brand Transformation. Uncommon Creative Studio London won three Yellow Pencils for Periodic Fable — the campaign for The Ordinary that reimagined the periodic table with zero actual science. Lisa's quote: "What stood out most was the sheer creative bravery and excellence on display." We get into all of it.In the WORLD FAMOUS TWO MINUTE DRILL: Nike dropped a World Cup teaser. Olipop unveiled its first major rebrand since 2018 — bolder, brighter packaging, hand-drawn late 60s and early 70s illustrations, fiber info front and center, and a new "Feel Good Soda" campaign rolling out on CTV and social. Essentia Water launched a new ad. A Nike spec ad went viral — then real life delivered when Spurs nuns showed up to bless Luke Kornet in the NBA playoffs and out-Nike'd Nike entirely.First up: Nate Rosen, Founder of Express Checkout — the must-read CPG and retail newsletter for founders, investors, and operators. He joins us fresh off the Sweets and Snacks Expo in Las Vegas — 17,500 industry professionals, 1,000 exhibitors, record 500 product entries, and a clear theme: functional indulgence is winning. Protein is everywhere. Fibermaxxing is real. And David Protein just launched Cod 2 — a tinned wild caught Atlantic cod from Danish waters with 18 grams of protein, 70 calories, and two ingredients: cod and salt. The internet assumed the boiled cod last year was a stunt. It was not. Now it comes in a tin.Then T.J. Jagodowski and Peter Grosz — two of the most recognizable actors in advertising history — join us to talk about Jiffy Lube's new campaign. These two have been making people laugh in commercials for a long time. We get into the work and the craft of staying funny.

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.In the WORLD FAMOUS TWO MINUTE DRILL: Google just announced the biggest upgrade to its search bar in 25 years at I/O 2026 — an AI-powered box on Gemini 3.5 Flash that understands text, images, video, files, and open Chrome tabs. Is traditional search donezo? Finch dropped its first-ever campaign. The Ordinary put a bus on the road and it is very good. Ford Global CMO Lisa Materazzo is leaving effective June 1 after three years and the "Ready Set Ford" global brand platform with Wieden+Kennedy. And Denny's: went private for $620 million in January, is closing 150-plus locations, and a Grand Slam now costs $17.99.First up: Bailey Richardson, who leads Community and Culture at OpenAI and was one of the first ten employees at Instagram. We talk about how OpenAI is trying to build trust with a generation that is simultaneously excited by AI's potential and deeply skeptical of what it is doing to creativity, culture, and human connection.Then Craig Crawford, Founder of Black Noise. Their CMO Open Letter project created three long-form ads inspired by "Think Small," "We Try Harder," and "Where's the Beef?" — three of the most iconic ads ever made. Agency self-promotion done right. We talk about why they built it and what they are trying to prove.And to close: Lesley Klein, SVP of Marketing and Branding at Priceline. William Shatner aired his final Priceline Negotiator spot last week at 95 years old. Randall Park is the new face with indie shop Mirimar. We talk about the handoff, the new campaign, and the forward strategy for one of travel marketing's most iconic brand voices.

Spotify turned 20 this week and celebrated by swapping its iconic green app icon for a glittery 3D disco ball — and the internet immediately lost its mind. Users called it hideous, pixelated, and confusing. Some said they thought the app was stuck downloading an update. Spotify's response on X: "We know glitter is not for everyone. Our temp glow up ends soon." The icon is already being reversed in beta. But here's the real question: was this the most efficient marketing campaign ever — a 300% spike in brand mentions, the whole industry talking, zero media spend — or a genuine brand fumble? We're debating it today.In the WORLD FAMOUS TWO MINUTE DRILL: Publicis is acquiring LiveRamp for $2.2 billion in an all-cash deal — giving them ownership of the data collaboration infrastructure that most of their competitors rely on. LiveRamp's RampID is the most common shared currency in programmatic advertising. Publicis CEO Arthur Sadoun says this is about winning the agentic transformation market. Every other holdco is now doing math on what this means for them. YETI and Wieden+Kennedy dropped a new four-letter campaign — go watch it. Javier Campopiano, who led McCann's global creative, is exiting months after the Omnicom-IPG merger closed. McDonald's France launched an office delivery campaign that is very good. And DoorDash just brought on a former Amazon exec as its new CMO.First up: Gerry Graf. Business Insider once called him the most creative man in advertising. Ad Age named him the most awarded creative director in the world in 2008. He created the first-ever "You're Not You When You're Hungry" Snickers spot, Starburst's Freaky Little Lad, and Skittles Midas Touch. He founded Barton F. Graf and Slap Global. This week he was named Global CCO of Joan Creative. We talk about the new role, what brought him here, and what he's building.Then Nick Kaplan, Founder and CCO of Another Thing, joins us to talk about Vermont Creamery's butter sculpture campaign — one of the more unexpected and delightful brand moments of the week.Chapin Clark, ECD at R/GA, joins the show Chapin has been the voice behind R/GA's Twitter since 2009 — one of the most celebrated agency accounts ever run His secret: "Trying to please everybody is more dangerous You end up being really bland and nobody likes you" We get into the work and what 25 years at one agency actually looks likeAnd to close: Larz May — Gen Z mental health advocate, Founder of HalfTheStory, one of the first youth-led nonprofits focused on digital wellness, and Co-Founder of Ginko, an AI platform helping families navigate tech and screen time. She has spoken at the United Nations, SXSW, and TED. We talk about how algorithms are shaping the next generation and what brands and platforms actually owe young people.

Cannes is less than a month away and today's lineup could not be more fitting. Chaka Sobhani, Global CCO of TBWA and President of the Dan Wieden Titanium Lions Jury at Cannes 2026, joins the show. She led DDB Worldwide to Cannes Network of the Year in 2025. She has worked with McDonald's, adidas, Google, Disney, and P&G. Campaign UK named her one of the top ten creative leaders in the world for five consecutive years. Today we ask her what actually deserves Titanium, what the industry gets wrong, and whether a disrupt-or-die mindset applies as much to agencies as the work itself.In the WORLD FAMOUS TWO MINUTE DRILL: Air Transat and Courage Montreal dropped "Tickets-Tickets" — a real-time campaign comparing the price of a single World Cup match ticket against the cost of flying directly to that country For the price of one game you could go live in the culture yourself Sharp, reactive, earned-first work. Instagram is launching Instants — a new disappearing photo feature combining elements of Snapchat and BeReal. Ogilvy Singapore's "Vaseline Verified" swept the One Show this week — a campaign that verifies authentic skin tone representation in online beauty content. Cannes Lions is tightening its entry rules this year — agencies say the new requirements add burden but most agree the crackdown on case study inflation is necessary. And Gerry Graf just became CCO of Joan.First on the show: Nathan Monteith, Executive Creative Director at Highdive — part of the team behind two consecutive number one finishes on the USA Today Super Bowl Ad Meter and a key contributor to Highdive's Ad Age Small Agency of the Year recognition. He joins us to talk about Jeep and Captain America joining forces for America's 250th birthday.And to close: Adam Faze and Kareem Rahma. Kareem built SubwayTakes — quick NYC street conversations turned into a cultural media phenomenon with a massive internet following. Adam is a Hollywood Reporter Top 50 most influential creator-economy figure who has produced hundreds of millions of views across short-form series. Together they built Keep the Meter Running — a long-form expansion of what SubwayTakes proved was possible. It is internet-native television. We talk about what brands can learn from all of it.

Today is a special one. We're broadcasting live from Mirren in NYC — the sold-out agency new business and growth conference at 3 World Trade Center. 700+ senior agency leaders, 70+ speakers, two days of the most important conversations the industry is having right now. We set up shop on the conference floor. Three big interviews coming.First on the show: Jacq Steele, Global Chief Marketing Officer of Wieden + Kennedy and a 15-year W+K vet. Her Mirren Live keynote is "Fighting the Panic Pivot Trap" — the idea that when agencies start worrying about their pipelines, the instinct to become everything to everyone is almost impossible to resist. She breaks down how to reclaim authenticity, simplify the value prop, and differentiate by leaning hard into what you actually do best.Then Gab Schmitt, Global Chief Creative Officer at Grey. We get into what global creative leadership looks like at one of the most storied networks in the business.And to close: a joint conversation with Franke Rodriguez, Partner and CEO of Anomaly New York and Toronto, and Alex McInnis, President and Co-Founder of Murder Hornet. They just got off a Mirren panel together on new agency models — agencies built to be more efficient, more profitable, better positioned against what clients actually need, and priced for higher margins. Two of the most distinct independent shops in the business in the same room with us. We get into all of it.This episode is Presented from Mirren Live.

Caitlin Clark is starring in Eli Lilly's new "Start How You Can" campaign from Wieden+Kennedy Portland — and it is a meaningful shift in how a major pharmaceutical company is showing up in culture. The campaign positions exercise, not medication, as the frontline message for health. It launched at the Indiana Fever opener and rolled out nationally across TV, social, print, cinema, and major city takeovers. Joining us to talk about it: Lina Polimeni, Senior Vice President and Chief Marketing Officer of Consumer at Eli Lilly.In the WORLD FAMOUS TWO MINUTE DRILL: WPP US President Michael Houston is stepping down after 24 years at the holding company — transitioning to senior advisor as CEO Cindy Rose continues reshaping the operating model. It is upfronts week in New York. NBCU celebrated its 100th anniversary at Radio City with a sports-heavy pitch, AI-powered live contextual advertising launching in Q4, and Vin Diesel announcing four Fast and Furious shows coming to Peacock — Tina Fey joked they were "throwing themselves a huge birthday party so they can sell ads during it." Fox went all-in on the World Cup and Tubi at NYC Center — 100 million monthly active users, a new AI-native ad operating system called Fox Fan OS, and James Corden is coming back to host a late night show after World Cup matches. Amazon went big at the Beacon Theater — Oprah, Chris Pratt, Michael B. Jordan, Diplo, Kacey Musgraves, and the official greenlight for Fourth Wing. And Xavier Blais posted about Heinz rival wipes and it's very good.Then JD Jurentkuff, CCO of LOLA USA, and Mo Adlouni, Global Senior Director of Marketing at adidas, join us to go inside "Backyard Legends" — the five-minute World Cup film that dropped last week and is already being called an instant classic. The agency is brand new. The film is enormous. We get into how it got made.Then it is B&E's voicemail segment — listener call-ins with their best ideas and pitches played live on the show.And to close: Megan Graham, reporter at The Wall Street Journal, joins us to break down what is actually happening at the upfronts from a retail media and advertising perspective. Retail media is reshaping how media gets bought. Billions of ad dollars are at stake. This one is retail media upfronts for the rest of us.

Adidas just dropped "Backyard Legends" — a five-minute World Cup film and it is an instant classic. Timothée Chalamet assembles a team of football legends to challenge an undefeated local street crew. The cast: Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, and a CGI de-aged Beckham, Zidane, and Del Piero brought back to their 90s selves. The opening line from Chalamet to Bad Bunny is already circulating everywhere: "What do I know about soccer? Nothing. I know about football, Benito. Football." Made by LOLA USA — the brand new Omnicom agency just formed from adam&eveDDB New York and 180 US — and directed by Mark Molloy. Five minutes. Watch the whole thing.In the WORLD FAMOUS TWO MINUTE DRILL: Maury Povich is back with a TV reboot — and AI is being used to determine the paternity results. Lay's built an epic watch party activation for the World Cup. Keystone Light made the Kapple — an apple beer — and it is real. Panera dropped a "Call Your Mom" campaign. And Ciara Miller is the face of Old Navy's summer.Then — B&E's first-ever voicemail segment. We asked the industry to call in with their best ideas and pitches. Senior Strategist Chirag Khushalani called in from Dubai. Ideas on the table: a LinkedIn pitch, a Harry's idea, and a strong case for more blimps. We're playing the voicemails live.Then Aisha Hakim, freelance Creative Director, and Ryan Durr, Executive Creative Director at Golin, join us. For the past couple of years they've been interviewing 25-plus CCOs, creative directors, and recruiters — including Jeff Kling, Colleen DeCourcy, Craig Allen, and Oriel Davis-Lyons — to build the most comprehensive guide the industry has ever seen on how to build a stronger creative portfolio. The book goes beyond the work. It's called "Beyond The Work." We talk about what the industry's best actually want to see.Michael Osbourn, Head of Strategy at Special NY, joined the Show to discuss his new position. "Now more than ever is a time for indie agencies." He spoke on his role at Special and his plans for the future.Last! We had Alastair Merry on the show, live from CANADA!

The Guardian just remade one of the greatest ads ever made. The original 1986 "Points of View" spot — known as "Skinhead" — was created by BMP DDB and directed by Paul Weiland. It shows a skinhead rushing toward a behatted gentleman, appearing to wrestle his briefcase away, until the wider frame reveals he was pushing him out of the path of a falling pile of bricks. "But it's only when you get the full picture you can understand what's going on." Voted seventh best ad ever by The Drum. Forty years later, Lucky Generals brought it back — same director Paul Weiland, same actress Kathy Burke — now reframed in the context of misinformation and fake news. It is worth your full attention.In the WORLD FAMOUS TWO MINUTE DRILL: AB InBev just became the first company in Cannes Lions history to win Creative Marketer of the Year three times — 2022, 2023, and 2026. They won 37 Lions at last year's festival. The Global Effie Index named them the world's most effective marketer for the fourth year in a row. Marcel Marcondes is doing something that nobody else has been able to replicate. Norm de Greve is departing as Chief Growth Officer of GM. Old Navy appointed Michael Francis as Chief Customer Officer as part of its ongoing brand turnaround. TikTok's Global ECD Tom Skinner is departing after six years building creative culture at the platform. And O Boticário just released "Departures" — a Mother's Day film from AlmapBBDO about a mother saying goodbye to her child at every stage of life, from baby to the day he leaves home, set to Damien Rice's "The Blower's Daughter." 64% of conversations about empty nest contain elements of sadness and loneliness. This film reframes all of it. Watch it. We'll wait.Then Miranda Shanahan joins us live. Her TikTok theory on the masculine-ification of marketing crossed 1.2 million views — she argues that job titles like "growth engineer" and "UGC engineer" are rebranding traditional marketing roles with male-coded technical language to make them feel more legitimate. Fast Company picked it up. The industry is still talking. She breaks it all down live.Caroline Ingeborn, COO and Head of Marketing at Luma, joins to talk about AI's place in creativity. Their creative brief challenge has pulled in respected industry names and reignited creative energy across adland. She believes AI should accelerate creative taste — not replace it.Fresh off Adweek's Creative 100: Joey Johnson and Shelby Tamura of Mother LA join us to talk about Sonic's "Sip to That" — a celebration of small wins built around Sonic Refreshers, featuring comedians playing themselves in funny, relatable moments. They'll walk us through the work and share what's actually working in their creative process right now.And to close: Ogilvy's major sports marketing power play. Ogilvy officially invested in Article 41 and named co-founder Vickie Segar as its first-ever global chief sports and entertainment officer. Vickie joins us alongside Laurent Ezekiel, Global CEO of Ogilvy. We're asking why Ogilvy is betting this heavily on sports, creator culture, and athlete-led influence — and what they see in where fandom is heading.

GameStop CEO Ryan Cohen made an unsolicited $55.5 billion offer to buy eBay this week. GameStop is worth about $11 billion. eBay is worth about $46 billion. When CNBC's Andrew Ross Sorkin and Becky Quick pressed him on how the math worked, Cohen said "the details are on our website" multiple times and at one point said "I don't understand your question." It became one of the more memorable TV moments of the year. We are starting there.In the WORLD FAMOUS TWO MINUTE DRILL: Adweek dropped the Creative 100. Spirit Airlines officially ceased operations on May 2 after a government bailout fell through — 17,000 jobs gone, the last flight landed in Dallas at midnight. Fox dropped its World Cup ad. Ogilvy invested in NIL agency Article 41 and named co-founder Vickie Segar as its first-ever global chief sports and entertainment officer. And Zoom has a dedicated internal team — their own SWAT team — whose entire job is to keep the Zoom brand visible and well-described on ChatGPT and Gemini. Genuinely interesting strategy and genuinely a sign of where brand management is going.First on the show: Canva's secret squirrel activation is revealed. Rafa Segri, Head of Creative and ECD North America at Canva, and Brian Siedband, Co-Founder and CCO of Quality Meats, join us to pull back the curtain on a campaign B&E got a sneak peek of. We're showing the assets live.Then Samantha Deevy, CSO of BBH USA and Adweek's CSO of the Year. Under her leadership: 75% year-over-year agency growth, 75% pitch win rate, 18 new brands added including Arby's, Bacardi, Grey Goose, Patrón, and Goodyear, 27 campaigns launched in a single year, and a strategy team that tripled in size since she joined in 2023. She joins us to talk about the win and walk us through BBH's new Goodyear campaign.And to close: Nate Skinner, Senior Director of Global Brand at Squarespace, joins us to talk about Renewwwal — the social-first series where Squarespace's fully in-house team redesigns iconic NYC small business websites and turns it into branded entertainment. No external agencies. Just a Super Bowl team doing daily social content about Luigi's Pizza and the East Village Meat Market.

Goldman Sachs and Bain Capital just led an investment in an AI marketing startup — a signal of where the money thinks marketing is going and fast.In the WORLD FAMOUS TWO MINUTE DRILL: Goodby Silverstein won Rao's creative AOR tasked with turning a beloved pasta sauce into a full-on iconic Italian food brand — their words, and we believe them. Hellmann's put up an edible billboard. Budweiser's 150th birthday summer campaign is running and it is flag-heavy. And Omnicom collapsed 180 and adam&eveDDB New York into a brand new agency called Lola USA — bringing the globally beloved Lola brand stateside for the first time, led by CEO Agathe Guerrier and CCO JD Jurentkuff, with Porsche, adidas, Molson Coors, JetBlue, and Disney already on the roster.First on the show: John McKelvey and Luke McKelvey — Co-Founder CCO and Co-Founder CEO of an award-winning independent agency — join us for a look inside what it actually takes to build and run a shop doing work for Nike, Beats, Rocket, Poppi, and iShowSpeed.Then Kathleen Braine, CMO of 818 Tequila and KHLOUD — two Kardashian/Jenner family brands. She joins us to talk about what it looks like to market both, and the just-announced strategic partnership between 818 and Sazerac, which gives the brand national scale and expanded distribution. Celebrity-founded brand to legitimate spirits player — this is that story.And to close: Ed East and Piet Southey of Billion Dollar Boy — Ad Age's Social Media and Influencer Agency of the Year. Nearly $70 million in revenue in 2026, up from $34 million in 2024. 300+ campaigns, 2,500 creators, 4 billion impressions, 42 markets. The numbers are real and we get into how they built it.

A few good things to start: Best music video in recent memory just dropped from GENER8ION and Yung Lean. People are now turning their group chats into songs on TikTok. And Wieden brought back the Harlem Shake. Good morning.In the WORLD FAMOUS TWO MINUTE DRILL: High Noon is looking for a new creative agency — Preacher is the incumbent. WPP just won consolidated global creative and production for Henkel Consumer Brands. Coors Light is going all in on the World Cup with a new summer campaign starring Andrés Cantor, the most iconic voice in soccer broadcasting. Expedia tapped iShowSpeed for a new collab. And Omnicom posted Q1 revenue of $6.2 billion — more than $2.5 billion more than the same quarter last year. With IPG now fully integrated, they delivered 3.9% organic growth and margins expanding to 14.8%. The new Omnicom is operational and it is large.First on the show: Bridget Jewell, Head of Social at McCann and one of the most decorated social creative leaders in the industry. She leads global social for Mastercard across 100+ markets, was the inaugural winner of Adweek's Social Team of the Year, and has 50+ awards including Cannes, Clios, D&AD, and Webbys. We talk about what's actually working in social right now.Then Dan Salkey, Co-Founder of Small World, joins us to break down Entertain or Die 3.0 — the third edition of his annual report ranking 100 brands across 16,200 US consumers on how well they entertain. Top performers: Dr. Squatch, BuzzBallz, and LEGO. The core thesis is simple and it's proving out: entertainment-first brands are outperforming everyone else.Jack Byrne and Jordan Zwang, Co-Founders of Spectra, join us next. They built Sidetalk, the NYC viral street show. They're Forbes 30 Under 30. And now through Spectra they run social for NBA teams, Fanatics, and more — building the next generation of social-first entertainment IP.And to close: Natalie Lennox, Executive Director of Strategy at Apollo Partners. She repositioned Delta from airline to experience brand, was the first marketing hire at Feather during Series B, and led Atolla through acquisition by Function of Beauty. She just joined Apollo Partners and joins us to talk about what brand transformation actually looks like.

Fernando Machado is going to Chipotle. The man behind some of the most famous Burger King campaigns in history — Moldy Whopper, Whopper Detour, Google Home of the Whopper, McWhopper — is joining as Chief Brand Officer starting June 2026. After stints at Activision Blizzard, NotCo, and Garnett Station Partners, he's back in the restaurant world. We have a lot to say about this.In the WORLD FAMOUS TWO MINUTE DRILL: WPP reported Q1 revenue down 6.7% — in line with guidance and part of CEO Cindy Rose's Elevate28 stabilization plan. Worth noting: she skipped the earnings call. The NFL Draft brought brand moments — Heinz officially drafted a 57th pick and Fernando Mendoza posted on LinkedIn. Budweiser just dropped "Let It Pour" with Erling Haaland and Jürgen Klopp for the FIFA World Cup — rolling out across 40 countries, created by Grey Global, and set to Joe Cocker's Feelin' Alright The Fallon agency temporarily renamed itself "Runkel" this week to honor Stacy Runkel, their 34-year longest-serving employee, as she heads into retirement. Spotify and Peloton announced a new partnership.First on the show: Myra Nussbaum, VP of Global Brand at Moen and House of Rohl. Former CCO and President at Havas Chicago, ECD at Leo Burnett, and — fun fact — the person who gave Geno his first creative agency job. She's here to talk about Moen's new campaign and what it looks like to bring a creative agency mindset to the client side.Then Isha Nicole, SVP of Creative and Strategy at Ross, and Omid Amidi, CCO of McKinney, join us together to talk about "Kismet" — Ross's micro-drama campaign. By 2026 the US will account for 50% of all micro-drama revenue outside China, hitting $1.5 billion. This format is moving fast and Ross is in it.Josh Line, CMO of Yahoo, joins us next. He launched Paramount+, rebranded ViacomCBS into Paramount Global, helped drive Yellowstone to the number one show on television, and now he's trying to reignite a 30-year-old internet brand. Yahoo's comeback story is real and we get into it.And to close: Gary Vaynerchuk and Ryan Harwood join us on the launch of Tamara Group — a new VaynerX venture named after Gary's mother, led by Ryan, and already signed Ulta Beauty and PetSmart. Publisher instincts meets agency execution. Built for the attention economy.

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It's been a week! Yesterday, Ad Age's A-List 2026 came out. We're here to celebrate the list and talk with the leaders at the top agencies. We hopped in the 2 Minute Drill, with SPECIAL GUEST Justin Bajan, Co-Founder at Familiar Creatures. 3 Guys, 2 Minutes (x6 topics). Kofi stepped down from DoorDash, Ford gifted the Pope a Chicago Custom Ford, Disney did another crazy billboard, Delta & American Airlines had Media Reviews, the new Coca-Cola campaign was sick as h*ll, and Dakota Johnson and Olivia Dean did some cool things which Producer Ellie (Elisabeth McCarron) provided her expertise on.Then we got into it with Senior Reporter at Ad Age Brian Bonilla! – longtime friend and supporter of the program. We appreciate his time when he's probably got hundreds of people trying to get some time on his calendar. He gave his insights on the Ad Age A-List 2026, the broader throughlines, but also some of the so-called "superlatives." We also talked about our high school superlatives. Brian was "Most Likely to Cover the Advertising Industry as a Senior Reporter at Ad Age," so I guess the prophecy is fulfilled.After Brian, we smoothly transitioned to Aaron Starkman, Global Chief Creative Officer and Partner at Rethink – the agency that took home #1 Agency of the Year! He talked about what led to their success, their CRAFT process, and that they are generally a process-driven agency.We then went to Mr. Greg Hahn, Co-Founder and Chief Creative Officer at Mischief USA – and he said the opposite! They are more focused on principles rather than process, and actually said they had no specific process. This juxtaposition between the #1 and #2 agency just goes to show that you have to do what rings true to you, and if you do that, you'll find success. The decade is halfway over, who will win Agency of the Decade? Geno says it's already been determined. Congrats to both of these agencies on their success.We took some interest in design today. Snapple rebranded, and is going for a nostalgia play, while not being fully rooted in nostalgia as a new brand guide. But that's the inspiration. We spoke with EVP and Chief Design Officer at Deutsch, Adhemas Batista, and he gave us the lowdown on Snapple's new branding. We spoke with the veterans, so we figured we should shine some light on the rookies of the industry. We spoke with 4 VCU Brandcenter students who sent a balloon to space to show their unique perspective. John Marenic, Josef Pellegrini, Noah McKee and Nick Luna created "Big Ideas Need Space."That's all for today, catch you tomorrow ad family!