Dr Pete Lunn on Why We Do What We Do (and we we don't do what we should)

Pete Lunn is the founder and head of the Economic and Social Research Institute's (ESRI)Behavioural Research Unit. A behavioural economist, he holds degrees in Philosophy & Psychology, Neuroscience and Economics. Pete's primary research interest is economic decision-making and, in particular, how people negotiate trade-offs. He's also a REALLY interesting guy and has really interesting insights into our behaviour which will really make you think! Enjoy, and if you do, please like and leave a comment!