Drew D. Brown - Departments of African American Studies and Sociology, University of Florida

This is Ashley Newby and you’re listening to The Black Studies podcast, a series of conversations examining the history of the field. Our conversations engage with a wide range of activists and scholars - senior figures in the field, late doctoral students, and everyone in between, culture workers, and political organizers - in order to explore the cultural and political meaning of Black Studies as an area of inquiry and its critical methods.Today's conversation is with Drew D. Brown, Assistant Professor in African American Studies and Sociology at the University of Florida, specializing in the intersections of Black Culture and Sports. His current book manuscript explores “Baller Culture,” the hip-hop-informed Black cultural expression found in sports. Analyzing sports media from 1988 to 2008, he argues that film, magazines, and commercials became a public arena where young Black Americans negotiated their cultural expression to shape and reshape identities, build community, and gain popularity. The book shows how they deployed a hybrid identity, which was often commodified and misrepresented by the media. Ultimately, the book highlights the constantly evolving nature of Black cultural identity.