Drew Himel (FIRESIDE): Humanizing the customer experience

On this first episode of season 3, we’re joined by Drew Himel, Founder & CEO of FIRESIDE, a marketing services company based in Denver, Colorado, supporting clients across the US and around the world. For some fun stuff to chat about before getting in the thick of things, we talk about biohacking and yoga, then we dive into business strategy such as making ROI positive quickly, the ideal tech stack for ecommerce brands, accurately communicating to your customers when a shipping issue occurs, making sure inputs are correct in google analytics for accurate attribution, decreasing churn or CAC, and humanizing the customer experience.