Drip #1 [FI]: Santtu Elsinen, CDO at Alma Media

What this episode covers

This episode is in Finnish. "Datan kerääminen ja tallentaminen ei ole vaikeaa, mutta sen hyödyntäminen on. Se vaatii organisaatiolta paljon kyvykkyyksiä", näin sanoo Dripin ensimmäisessä jaksossa Alman digijohtaja Santtu Elsinen. Hän kertoo miten kirjautunut käyttö, asiakkaan parempi tunteminen ja sinnikäs työ auttaa mediayritystä menestymään. Santtu Elsinen: https://www.almamedia.fi/contact/santtu-elsinen/ https://www.linkedin.com/in/santtuelsinen/ Lisämateriaalit: Toimitustyön ohjaaminen ennustavan analytiikan avulla https://www.mediaalantutkimussaatio.fi/ajankohtaista/tapahtumat/personointi-ja-ennakoiva-analytiikka-tehokkuutta-tekoalylla/ https://youtu.be/0sRlERk3nZI?t=3589 Predicting the success of news Atte Jääskeläinen, Elli Taimela, Tomas Heiskanen https://dl.acm.org/doi/pdf/10.1145/3377290.3377299 Credits: Ritva Leino https://www.linkedin.com/in/ritvaleino/ https://ritvaleino.works Sami Kallinen https://8-bit-sheep.com @[email protected] Karri Niinivaara made the final tweaks to the recordings. This podcast is a part of the optimointiopas.fi project by 8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/

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How long is this episode of Drip Podcast?

This episode is 1 hour and 0 minutes long.

When was this Drip Podcast episode published?

This episode was published on May 3, 2023.

What is this episode about?

This episode is in Finnish. "Datan kerääminen ja tallentaminen ei ole vaikeaa, mutta sen hyödyntäminen on. Se vaatii organisaatiolta paljon kyvykkyyksiä", näin sanoo Dripin ensimmäisessä jaksossa Alman digijohtaja Santtu Elsinen. Hän kertoo miten...

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