Drive Business Growth Through Content Marketing - With James Scherer

In this episode, Jane and James discuss achieving a frictionless customer experience and what gets in the way of achieving this, the important of hypnotic language in digital marketing and the importance of staying ahead of the curve in the ever changing industry of content marketing.  James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. As an Entrepreneur-featured copywriter, James led inbound marketing teams in Vancouver, Canada before going remote as Director of Editorial, and now VP of Growth, with Codeless, where he focuses on internal brand growth as well as managing client strategy. Through his work with Codeless, he’s helped companies such as monday.com, AdEspresso, Kinsta, Chargify, Freshworks, PandaDoc, HotJar, and dozens more SERP-topping SaaS & affiliate brands to dominate their page one positions through content and backlink profiles. Now, James wants to share his experience with others on how to approach content marketing strategy in 2022 and beyond. Do you produce content for your business? If not, what is stopping you? ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass